*New for 2020* – First-time Exhibitors Showroom, Hall C2
This year, new-to-the-show exhibitors, vendors and technologies will be together in one special area of the expo floor, so you can check out the latest developments in one easy-to-navigate space. See what’s new, now and next in the auto industry from top companies catering directly to dealers’ needs.
NADA Live Stage, Lower Central Concourse
The NADA Live stage is the news and media hub of the show and features live interviews with OEM execs and show speakers, presentations and panels addressing trends and emerging issues, and live streaming of show events.
Live Stage Hours:
Saturday, Feb. 15 – 8:30 a.m.-5 p.m.
Sunday, Feb. 16 – 8:30 a.m.-5 p.m.
Monday, Feb. 17 – 8:30 a.m.-2:30 p.m.
Social Connection Zone, Booth 3437C
This interactive booth, hosted by NADA, features daily social media learning sessions, interactive discussions and rapid charging stations. With one-on-one access to experts, this space is designed for attendees to get all of their digital marketing questions answered.
Social Connection Zone Hours:
Saturday, Feb. 15 – 8:30 a.m.-5 p.m.
Sunday, Feb. 16 – 8:30 a.m.-5 p.m.
Monday, Feb. 17 – 8:30 a.m.-2:30 p.m.
Social Connection Zone Breakout Sessions
2020 Digital Trends for Dealers
The business of social media changes on a daily basis. To which platforms should dealers pay attention? What has changed with the digital channels that you’re already using? What trends should be watching? This session, filled with real-world examples, highlights the latest social media marketing trends and provides you with tips on how to leverage them for your dealership and stay ahead of the competition with things like online chat, retargeting ads and ad trends, video marketing and choosing the right social platforms.
Saturday, Feb. 15 – 9 a.m.
Sunday, Feb. 16 – 10 a.m.
Monday, Feb. 17 – 11 a.m.
Digital Megaphones: Embracing Your Biggest Supporters
Referrals are important to any dealership’s marketing initiatives. The internet is filled with opportunities for customers to share their experiences — the good, the bad and the ugly. This session will discuss how to leverage superfans and local and community influencers who will sing your praises. We will discuss ways to increase positive reviews, how to handle negative reviews and who should be responding when a customer isn’t happy.
BONUS: 15-minute interview with HondaPro Jason to discuss superfans and what’s practical for a dealership vs an OEM.
Saturday, Feb. 15 – noon
Sunday, Feb. 16 – noon
The Management of Digital Marketing
So much has changed over the last decade as it relates to social media and digital marketing. Who should be running your programs? What should be handled by employees and what makes sense to outsource? This session will discuss how to build a team and what questions should dealers ask when hiring. We will discuss:
- Reports You Should Expect and Questions to Ask
- Factors in Building a Budget
- Who Should be Customer-Facing
- Who Should Manage Reviews
- How to Integrate All of Your Marketing and more
Saturday, Feb. 15 – 1 p.m.
Sunday, Feb. 16 – 1 p.m.
Monday, Feb. 17 – noon
NADA Pavilion, Booth 3236C
Learn about the great work that NADA is doing for you and your dealership every day. NADA Pavilion will showcase all the association’s member services including NADA’s first-rate 20 Group Program, legislative and regulatory work on behalf of dealers, the NADA Academy and more.
Pavilion Hours:
Saturday, Feb. 15 – 8:30 a.m.-5 p.m.
Sunday, Feb. 16 – 8:30 a.m.-5 p.m.
Monday, Feb. 17 – 8:30 a.m.-2:30 p.m.
Exclusive NADA Dealer/Manager Lounge, Booth 901C
More than 50% of dealers who attend NADA Show bring two to five employees with them. With so much to do and see in the expo hall, dealership teams need a place to take a break, grab a cold beverage and review and adjust their plan of action. This new lounge, hosted by NADA, is designed exclusively for dealers and their buyer teams to do just that. All NADA and ATD dealers and their management teams are welcome to reboot and recharge in the Exclusive NADA Dealer/Manager Lounge.
