Partnership will bring streamlined Buy Now, Pay Later (BNPL) financing to UpdatePromise’s franchise dealerships.
UpdatePromise, the automotive industry’s Customer Experience Experts, announced that it is partnering with Sunbit, the preferred buy now, pay later (BNPL) technology for everyday needs and services, to bring BNPL to its unrivaled Customer Experience platform. UpdatePromise’s consumer financing program now includes Sunbit as a partner.
Sunbit’s BNPL technology is integrated throughout UpdatePromise’s complete Consumer Experience Management System (CEMS) to create a more efficient and profit-building process for dealerships. UpdatePromisE-Pay Powered by Sunbit empowers dealerships to offer consumers “Service Now, Pay Over Time” all throughout a vehicle’s service lifecycle; giving consumers additional payment options at each stage of their vehicle’s safety inspections.
“Creating a world class Customer Experiences is our singular focus. Integrating Sunbit into our platform elevates the overall service drive Customer Experience, while also improving ROI for our dealerships,” said UpdatePromise President and CEO, Curtis Nixon. “Sunbit’s market leadership and track record in automotive, proven ability to serve virtually any automotive customer, and elegant integration across all the customer touch points made it the clear BNPL partner for us,” he added.
Key integration points include:
- Appointments – Consumers are made aware that the dealership offers BNPL and customers can pre-qualify and see how much buying power they have prior to stepping into the dealership.
- Tablet Vehicle Check-In – At check-in, consumers can make purchasing decisions based on their pre-approved rate for their services or complete the financing process on the drive if they haven’t already.
- Estimate/MPI – Advisors and customers are presented a breakdown of “As Low As” for each recommendation line item and the total repair cost. Changing the conversation from “what can one afford to repair today” to “for how many payments should one split the repair cost.”
- Online Payments – At checkout, consumers will have multiple payment options to select from, including “Consumer Financing Powered by Sunbit” to pay over time.
The consumer financing program’s application process with Sunbit takes less than 30 seconds and results in a typical approval rate above 95%, without requiring a hard credit check. Sunbit technology has helped service drives complete over 290,000 repair orders in 2021 alone, ringing up more than $300M revenue over the course of the year.
“UpdatePromise vastly improves the service drive Customer Experience for consumers, and for service drive associates,” said Oded Vakrat, head of Integration Partnerships of Sunbit. “Sunbit is offered by 1 in 3 dealerships in the US and this integration will help dealerships integrate BNPL across the customer journey and ultimately help more customers get the repairs they need and pay over time. This is a big win for all parties involved and of course, consumers!”