TotalCX has announced that Jennifer Sanford, founder of Sanford Marketing Group, will become their acting chief marketing officer and consultant. With over 25 years in sales and marketing leadership, Jennifer brings a wealth of experience from her executive marketing roles in the retail automotive industry.

“TotalCX is a rare company in SaaS technology. Their ability to continually innovate their solutions to anticipate and exceed customer needs reflects not only their development expertise but also their commitment to their customers’ success. TotalCX offers the only customer experience management platform that delivers a 360-degree view of every customer’s interactions with the automotive dealership. I am honored to work with these dedicated and talented leaders,” Sanford said.

Jack Behar, president and co-founder of TotalCX, said, “We have worked alongside Jennifer in the past and are delighted she will serve our team. She is an experienced SaaS marketing leader who shares our passion for retail automotive. We welcome Jennifer and Sanford Marketing Group to the TotalCX family.”