Dobbs Truck Group Brings TruVideo to 21 Locations
TruVideo is a conversational commerce platform that uses text and video to help truck dealerships establish trust and streamline communications.
Podcast: Finding Your Social Voice
Michael Baker, SEO copywriter for Copart, joins us to discuss finding your social voice.
No Snooze Buttons: Awakening Productivity in Your Salespeople
When your salespeople procrastinate, they may feel like they’re gaining time to prepare for tasks they dread by briefly putting them off, but what’s really happening is they’re losing valuable time, interrupting a productive work rhythm and maybe even costing your dealership valuable opportunities.
Are You Overlooking This Secret to Success?
How can automotive companies, retailers and vendors increase the hiring and retention of female employees and benefit from the built-in advantages that come with hiring women?
5 Rules of Engagement for Service Customers
You’re competing with the aftermarket like never before. Will you aggressively go after these customers or simply wait for them to show up? Have your advisors been properly trained on how to sell appointments? Don Reed of DealerPRO Training lays out vital rules for service advisors.
Driving the Future of Automotive Research and Shopping
Today’s fragmented and increasingly digital landscape presents greater challenges for dealerships to meet the needs of car shoppers. According to a 2016 AutoTrader study, only 17 out of 4,002 surveyed customers were satisfied with the current car-buying process.
3 Keys to Implement Digital Retailing at Your Dealership
When the light bulb finally goes on, you recognize the “brave new world” is upon you, and you understand and are ready to embrace the constituent base that is crying out to do business with you in a new manner, congratulations are in order.
Increase Lead Connection Rates with Video
Do you ever have trouble connecting with leads? Most salespeople struggle with this on a regular basis. It’s amazing that some people take the time to contact you and ask some initial questions, then completely ignore your phone calls and emails.
Are Your Videos Relevant?
One of the most overlooked aspects in a video marketing strategy is the ability to capture data from current customers and prospects based on their video viewing habits. With this data you can generate relevant, targeted video messages that appeal to individuals based on their interests and online browsing activity.
Google Study: 75 Percent of Auto Shoppers Influenced by Video
Skeptics could argue that a number of factors influence auto shoppers on their journey. But this study focused on the research phase of the car-buying process, and in particular, video’s ability to convert car shoppers into car buyers.
George Clark Joins WebBuy as Senior Vice President of Nation’s First Integrated Digital Retailing Application
George Clark, an accomplished sales, marketing and development professional with over 25 years experience, has been named senior vice president of WebBuy, the first, fully integrated, car-buying app that sells dealers’ inventory from their own websites.
Toyota CH-R Launch Campaign Powered by Outsell AI-Driven Marketing Automation Platform Honored with Industry Awards
The overall campaign goals were to drum up excitement, create new dialog with interested consumers and close the deal on a new Toyota CH-R. The results were impressive.
