Advertising is a Four-Letter F Word: Fail
Advertising is about traditional tactics and branding. Modern marketing is about content and bonding. The main difference is the storytelling. Your dealership offers a lifestyle product — the creative opportunities are plentiful, and yet most of you take the easy way out and “spray and pray.
Now is the Time to Shift from Sales-Focused to Product Specialist Roles
Today’s car buyers are walking into dealerships armed with more information than ever before. The average car shopper spends more than 11 hours researching cars online. Dealership employees are no longer the gatekeepers of all the information consumers need to make a hiring decision.
Traditional Versus Digital: The Debate Stops Here
“But we now live in a world where a majority of consumers spend a majority of their time online and that’s where smart marketers, and their budgets, should be as well.”
Wild West Days Are Back
Many dealers dipped their toe into Facebook ads with a tiny $500 or $1,000 spend and decided it was not for them. How many cars would you have sold in the 1990s with a $500 spend in direct mail or newspaper ads?
