Things to Consider When Selecting a Business Intelligence Solution
The first step in vendor selection is to decide upon a solution methodology: traditional or modern BI.
Podcast: Driving Automotive Sales
Richard Brauns joins us to discuss what drives automotive sales.
AutoMotion’s Digital Retailing Platform Goes Beyond the Desktop
The AutoMotion suite of apps now features millions of app-based car buyers and connects in-market shoppers with participating dealers to help facilitate the transaction.
What’s Your Customer Data Worth?
Your database is more than a receptacle for customer records. It’s a strategic asset that can be used to identify and communicate directly with the most valuable customers in your PMA, which in turn will significantly boost your gross revenue and profits.
What’s Your Customer Data Worth?
Your database is more than a receptacle for customer records. It’s a strategic asset that can be used to identify and communicate directly with the most valuable customers in your PMA, which in turn will significantly boost your gross revenue and profits.
Dealers Turn Detail Departments Into Revenue Sources
Lean production techniques organize equipment, personnel and materials to enhance sales, productivity and quality while minimizing waste.
Podcast: Traditional Versus Digital Marketing
Troy Spring joins us to discuss traditional versus digital marketing and what might work best for your dealership.
Boost Trust by Building Your Online Reputation
Today’s savvy consumers are following in the footsteps of those early Saturn fans. They are empowered with information long before they even set foot inside your dealership.
Turning in the Right Direction
Sometimes, to make a difference and turn things around, a leader must throw out the old playbook and write a new one.
That is exactly what General Sales Manager Les Nunez did two years ago when he arrived at Lou Bachrodt Mazda, located in Coconut Creek, Florida. Fast forward to today, and those changes are showing up on the bottom line.
Making the Shift: Why Switching to Digital Marketing is Valuable
Digital marketing is one of the greatest resources available for dealerships right now. If marketing of any kind isn’t already a part of your budgeting plan, why not?
Mastering Marketing for Your Community
The idea of marketing is quite complex. It may be best to describe advertising as a perception. Regardless of the direction you are headed with your message, be cautious that you are branding your business and dealership. Keeping the theme consistent is best so that one does not confuse the audience and ensures the message you want to convey is the content you deliver to the future customer.
Digital Marketing Is a New Tradition
Digital marketing is part of the tradition now. Embrace the advantages that it brings. Welcome it to the fold and let it help spread your message to more consumers than ever.
