What’s The ROI on my Digital Advertising?
We have different piggy banks in the automotive industry. Dealers need to deposit local, profitable sales and service transactions into their piggy banks to measure growth and success. I wrote this article in hopes of gaining feedback and insight on a subject where I believe our industry could improve.
GO PRO: How to Harness the Power of Proactivity and Transform
After years of positive growth, the automotive industry is still adjusting to the current trend of declining consumer demand. What lies ahead may still be uncertain, but savvy dealers understand the need to confront the current sales environment by optimizing operations, increasing customer satisfaction and mining for new revenue streams.
The critical element to achieving those goals? Taking a proactive approach. Today’s most successful dealers aren’t waiting for opportunities to come to them. They are actively hunting down new ways to increase profit and decrease costs to push growth despite the challenging conditions. Read on for a closer look at the power of proactivity and how the approach helps dealerships thrive.
Five Ways to Use Inventory Tracking Beyond Sales
We all know inventory tracking works well during the sales process. A customer comes up, the dealership’s salesperson talks to them about their wants and needs to help them figure out what kind of vehicle they want, and then he or she finds the vehicle. In the past, this would involve the customer walking out
Podcast: Inventory Tracking at Your Dealership
Mark Sargeant, sales and marketing manager for AutoMap, speaks with us about finding the right inventory tracking solution for your dealership.
Top Five Things to Look for When Evaluating Your Next Inventory Tracking Solution
“With the advances in online research and tools, customers come onto the sales lot today knowing exactly which vehicle they want. So it’s a surprise to them, and many managers, when the salesperson helping them can’t find the vehicle on one lot, or even worse, across multiple lots.”
Accountability is Personal When Days in Recon is the Subject
Accountability in recon is personal. It is personal to everyone who touches vehicles through the process, from staff onboarding vehicles into recon to the person who moves cars from the photo booth to the sales line.
Podcast: Evolving Digital Advertising
Jason Girdner of TECOBI speaks with us on the evolution of social media advertising for dealerships. https://tecobi.com/
Podcast: Direct Mail Solutions
Laura Czarnecki of Ideal Direct Ad Group joins us to discuss finding the correct direct mail solution for your dealership. http://www.idealdirectadgroup.com/
Mastering the Digital Phone Up
I personally work with some of the top dealers across the country and speak to, consult with and present to hundreds of others. I see a common thread of concern on the decrease of lead form submissions.
