Invest Your Training Budget Wisely
Let’s face it: With profit margins on new and used car sales diminishing every year, it’s fair to say that your service department is a big part of your profitability and critical to your customer retention.
The Convenient Truth
Anyone who has been in our business for some time can tell you the auto industry has changed dramatically — and so have our client’s habits and expectations. For today’s client, convenience is everything.
Auto/Mate Streamlines Loaner Car Process for Auto Dealers with Bluebird Auto Rental Systems Integration
Auto/Mate customers that use Bluebird Auto Rental’s LoanerTrack for their service loaner fleets will benefit from increased efficiencies in the service department.
Loyalty Versus Retention
Customers become loyal when they think you have gone the extra mile. The days of saying, ‘We’ll treat them right and they’ll come back’ are pretty much over. Everyone treats their customers right in this market.
Podcast: Maximizing Repair Orders and Profits
Don Reed, CEO of DealerPRO Training, on maximizing repair orders and profits in the service department. dealerprotraining.com
Your Frontline Employees Are Your Brand: Do You Have the Right Ones?
Poor hiring practices cost the automotive industry billions of dollars annually. According to the U.S. Department of Labor, the price of a bad hire is at least 30 percent of the employee’s first-year earnings
Through the Looking Glass: Are There Missing Profits Sitting in Your Service Department?
Every profit stream is important in your dealership today and should never be overlooked — especially when it is sitting in your service department. Many times, a perceived smaller profit center may not get the attention it deserves.
Continuing the Incredible Climb
“People can be resistant to change, so you break that resistance down by embracing it, understanding it and putting focus on it. By embracing it, our team adapts to change pretty well.”
How to “Rev” Up Your Customer Experience
All companies, regardless of industry, strive to provide great customer service. But in the automotive industry, where car purchases can take hours of a person’s day, dealerships need to focus on providing a positive customer experience.
The Recon Resolution
Why should you prioritize reconditioning programs at your dealership, with so many other great resolutions you may have personally made for 2018?
Gone in 60 Seconds
We recommend that you develop a professional greeting for your stores. Train, role-play and have someone mystery shop to make sure your team follows through. After all, training for customer retention is a lot more cost effective than new customer acquisition.
Podcast: Improving the Customer’s Call Experience
Michael Markette, partner of Market Tech Consulting, joins us to discuss how to improve the customer experience at your dealership with call connectivity.
