Reinsurance and F&I: Are You Making the Most of Your Opportunities?
You must maximize the earnings available that start in your F&I office by dictating the type of sales that occur. Everyone looks at the per copy, but what about the results for your other departments?
GO PRO: How to Harness the Power of Proactivity and Transform
After years of positive growth, the automotive industry is still adjusting to the current trend of declining consumer demand. What lies ahead may still be uncertain, but savvy dealers understand the need to confront the current sales environment by optimizing operations, increasing customer satisfaction and mining for new revenue streams.
The critical element to achieving those goals? Taking a proactive approach. Today’s most successful dealers aren’t waiting for opportunities to come to them. They are actively hunting down new ways to increase profit and decrease costs to push growth despite the challenging conditions. Read on for a closer look at the power of proactivity and how the approach helps dealerships thrive.
Podcast: Moving Customers from Online to In-store
Scott Pechstein of Autoweb (formerly Autobytel) on moving customers from online to in-store. autoweb.com
Podcast: Putting Value Into Your Sales Presentation
Chris Saraceno of the Kelly Automotive Group speaks with us about ways to put value into your sales presentation. theoryof5.com
Big Data Fuels Car Sales
People love their cars, which is why selling them the vehicle of their dreams is as much about winning their hearts as their minds. It’s like being a matchmaker; if you’re going to present the right make and model to make the sale, you’d better know what turns them on.
Put Value in Your Sales Presentation
For any product or service, only one business will have the cheapest price. While your customers may start by seeking the lowest cost, what they really want is the best value. When value exceeds the price, price is no longer the issue. Here are some ideas to make yourself the best value in the sales
The Three Most Important Letters in Sales: A.B.L.
With a positive mindset, a view toward the future, and the right training, salespeople will understand the need and will continue to Always Be Looking for opportunities and loyal clientele, regardless of how business is doing.
PCG Research Report Finds That Video Marketing Presents Massive Opportunity for Auto Dealerships
22-Page Report Summarizes Market Potential and Provides In-Depth Evaluation of Flick Fusion’s Smart Flicks Video Marketing Platform
Winning in Your Local Market. Bill Page Honda Sales Up Percent in a Flat Market
Bill Page Honda faced a pivitol decision such as this when the dealership, then a Pontiac franchise, decided to start selling Hondas in 1971.
Morgan Auto Turns Up Sales by Tuning Up Internet Lead Conversion
The Florida-based dealership chain posted an impressive 2.2 percent increase in same-store sales last year, handily beating the mere 0.3 percent growth for the industry.
That organic growth came at a time when Morgan was aggressively buying and consolidating other dealerships to make it one of the fastest-growing dealership chains in the country.Morgan leaped 29 rungs on the Automotive News Top 150 Dealers list this year, clocking in at No. 49 (the first time it cracked the top 50). New unit sales soared 45 percent last year, with total sales projected to hit $1.45 billion this year.
Just Do Your Job
If salespeople focused on just doing the best job possible, client loyalty would never be in question. Yet every day, salespeople don’t deliver. Why? The three most prevalent barriers to just doing your job are a lack of understanding, fear and attitude.
More Than 1.5 Million Vehicles Sold in the U.S. Were Purchased by Autobytel Consumers
It’s estimated that over 1.5 million light vehicle retail sales last year were attributable to consumers who submitted leads through the Autobytel network.
