While we can’t plan precisely how the day is going to go, especially in a retail setting, we can start our day by preparing the best we can for whatever is coming our way.
Learning what makes Gen Z tick and tailoring your selling process accordingly will take time, but in the meantime, prioritize relationship building.
Ask 10 different dealers for their opinion on automotive business development centers and you will likely get 10 different answers. We’ve seen it all — we have clients who have their own fully functioning BDCs onsite, others who outsource and another group that is achieving great results without BDCs.
If your dealership is experiencing a decline in customer pay traffic and/or scoring at average or below in your CSI rankings, then chances are you are not putting your customer first.
Unfortunately, many dealers are not seeing even a meager 10% increase in customer pay repair order count year over year and instead have stagnant service sales or even declining RO counts month to month. If this is the case in your store, ask yourself “why?”
Feedback is a gift that anchors your relationships in honesty. Everyone depends upon the feedback they receive to appreciate and reinforce their areas of strength, and to identify areas for personal and professional growth and development.
Schomp Automotive Group wasn’t content to sell cars the same way as their competitors. See how they’ve structured their marketing efforts to better connect with both new clients and established customers by taking into account the changing ways they prefer to shop.
Stop focusing on the value and safety slant, move forward from persuasion techniques and start building customer trust.
Make Every Customer Interaction Count: Let Customers Build Trusted Relationships with Your Team, Not Your Chat or Its Bot
Buying a car is the second most expensive decision for most people; the decision requires a trusted relationship; it requires premium service. In the internet era, video chat is the first step in building the trust and creating a seamless customer journey by focusing on the end-to-end buying experience.
Customer relations are an important part of every business. You work hard to maintain a positive reputation and develop trust with your clients.
Every day, dealers are tasked with managing hundreds of active customers who all have unique needs and circumstances. As a result, sales teams are left juggling these relationships, guessing how to prioritize customers and, ultimately, not converting as many potential customers to deals.
Car sales are not about standing around, waiting for ups. It’s about being proactive, not just with new leads coming in but also with the customers sitting in your CRM. If you’re not data mining, you’re wasting an amazing opportunity.