Online Archives - Page 5 of 8 - AutoSuccessOnline
The Convenient Truth

Anyone who has been in our business for some time can tell you the auto industry has changed dramatically — and so have our client’s habits and expectations. For today’s client, convenience is everything.

The Lies Green Arrows Can Tell

Sometimes red is good and sometimes green is bad, which, in the end, only makes the digital universe harder to understand. This is especially true when it comes to a client who just wants to see green and forward movement.

Up in a Down Market: Navigating the Evolving Customer Experience, Part 3

I believe, eventually, you’ll be able to do everything online and have the dealership deliver to the home. For people who want that, that will be more of the norm in five to 10 years. Of course, there will still be some people who’ll want to come in, drive the car and shop.

Sell at Recon: A Photo-First Workflow Strategy

Used cars offer the best defense against margin compression — and how you leverage reconditioning as an offensive tool makes this work. Getting incoming cars reconditioned and to the sales line quicker can mean healthier gross margins for your used car operation.

Dennis McGinn Podcast
How the Right Employees Can Improve Your Online Brand

The average car buyer in 2004 visited five dealerships before making a purchase. By 2014, buyers visited only 1.6 dealerships. This change happened largely because buyers started completing their research online before setting foot in a dealership.

What to Look for in a Digital Retailing Solution

Dealers should be aware that some third-party solutions are designed to cut your dealership out of the process with a model that allows customers to build their own deals on a Website (not your Website), then essentially sells you the “deals” as leads.

Becoming the Dealership for Today’s, and Tomorrow’s, Consumers

“The way we’ve always done it” is a sentiment that keeps some dealerships from growing; in a few years that statement will be carved on their tombstone.

The Unexpected Future of the Dealership

The future can be a frightening place, especially for those not able, or willing, to adapt to changing realities and market conditions. While the auto sales industry has enjoyed several years of growth, change is on the horizon.

Podcast: Moving Inventory with a Photos-First Workflow

Rapid Recon’s Dennis McGinn speaks with us about using a photos-first workflow to sell inventory more quickly.

Dennis McGinn Podcast
TagRail Launches Digital Retail Platform That Pulls Shoppers From Their Livingrooms to Dealers’ Showrooms

This digital shopping solution captures user activity to point the dealership to opportunities for continuous improvement and analysis while it pushes hot leads and order-pending opportunities to the dealership’s CRM and finance platforms.

Car Dealers, Are We Stuck in the 90s? Live Chat at the Dealership 20 Years Later

It was the late 1990s, and the Internet was barely beginning to touch the automotive industry. We were in the midst of setting up our Website and a single computer to work the leads we would receive. I remember receiving some Internet leads via fax machine. We were all just starting to put it together.

Dealer Marketing Performance Metrics: How to Tell What’s Working

Every one of your marketing channels is raising their hand on linked sales saying, “Me, me, me, I get the credit!” If they can’t prove a direct sale, vendors should at least be able to prove influence.