Online Archives - Page 6 of 8 - AutoSuccessOnline
Why the Customer Experience Matters in Your Dealership

Almost everyone nowadays has a car. In fact, many people are surrounded by several different car dealerships all promoting the lowest prices and best deals. But most of the time, what separates you from other dealers will be that you provide the best possible customer experience.

Home Run Sales? Cover Your “Bases”

It’s the start of a new year, with the promise of a stable auto sales market in 2018, according to recent NADA forecasts. But the one constant in our industry is change. We live in a volatile world, and a competitive one at that, arguably more competitive than it’s ever been.

From Amazon to Carvana: How Your Dealership Can Learn from Disruptive Business Models

Traditional dealerships are no longer the only option consumers have when it comes to car buying. Disruptive business models from Amazon, Carvana and others are transforming the automotive industry and posing a risk to local dealers.

What’s The ROI on my Digital Advertising?

We have different piggy banks in the automotive industry. Dealers need to deposit local, profitable sales and service transactions into their piggy banks to measure growth and success. I wrote this article in hopes of gaining feedback and insight on a subject where I believe our industry could improve.

The No. 1 Reason Why Dealerships Fail to Maximize F&I Profits

Customers already spend hours researching vehicles online. Online checkout allows buyers to walk through the buying process online, including choosing accessories, estimating their trade-in value and reviewing F&I upgrades. All this is done in the comfort of their own home, at their own pace.

Ditch the Purple Gorilla: Create a Dealership for Today’s Customer

Is your dealership set up to be proactive and make the most of that 21 percent of customers’ time? Or are you stuck in old processes built for old customer shopping patterns?

Giving F&I the Status It Deserves

Sales and service are the most visible parts of any dealership, but dealers and GMs who ignore F&I, or don’t give it the focus that it deserves, are not only leaving money on the table, but they are underserving their customers.

Five Steps to Improving Video

Use videos to display the automobiles being sold in new locations, away from the dealership and buildings associated with all the negative aspects of buying a car.

Why You Should Use Only Three Homepage Banners

Dealers use homepage banners as a main way to let car shoppers know about their deals and specials. While there is some value to them, too many general managers create and place far too many on their site.

Podcast: Metrics for High-Performing Websites

Outsell’s Amanda Meuwissen joins us to discuss the metrics that separate high-performing Websites from ineffective online efforts. outsell.com

Amanda Meuwissen Featured
Not All Dealerships Are Experiencing a Sales Slowdown: How Dealers Are Coming Out on Top

If you’re a glutton for auto industry news like I am, I’m sure you’ve seen a volume of articles around “2017 auto sales plateaus,” “new vehicle slow downs,” and “auto cycles ending” over the last few months. And, as we move into the second half of the year, these talks of an industry slowdown continue.

Now is the Time to Shift from Sales-Focused to Product Specialist Roles

Today’s car buyers are walking into dealerships armed with more information than ever before. The average car shopper spends more than 11 hours researching cars online. Dealership employees are no longer the gatekeepers of all the information consumers need to make a hiring decision.