Online Archives - Page 7 of 8 - AutoSuccessOnline
Podcast: Moving Customers from Online to In-store

Scott Pechstein of Autoweb (formerly Autobytel) on moving customers from online to in-store. autoweb.com

Customer Retention for an Online Market

How do you build retention with customers who buy from you, but never set foot in the dealership or meet an employee face to face? It’s an important question for all online retailers, and it should be part of the marketing discussions with your staff and agencies. Unlike many online retailers, you don’t sell consumables

Traditional Versus Digital: The Debate Stops Here

“But we now live in a world where a majority of consumers spend a majority of their time online and that’s where smart marketers, and their budgets, should be as well.”

How to Preserve Dealer Revenue in a Sales Downturn With Live Chat

Have you ever heard the aphorism, “a rising tide lifts all boats”? John F. Kennedy was surely right when he spoke about the economy; when there’s market growth, even the average dealer profits. Unfortunately, sales are beginning to slow in the auto industry, and we have low tides on the horizon.

Podcast: Using Live Chat in a Slowing Economy

Todd Smith of ActivEngage talks with us about making the most of live chat in a slowing economy. activengage.com

Podcast: Live Chat
Podcast: Evolving Digital Advertising

Jason Girdner of TECOBI speaks with us on the evolution of social media advertising for dealerships. https://tecobi.com/

Podcast: Evolving Social Media
Three Ways to Improve Your Dealership’s Online Marketing

Need a little help getting your online marketing going in the right direction? Here are three ways you can boost your strategy and improve its execution.

Meet Your No. 1 Salesperson: Reputation

A positive reputation can be more effective than any salesperson. Today, there are more sites than ever where your reputation is prominently displayed.

Three Ways to Improve Your Dealership’s Online Marketing

Need a little help getting your online marketing going in the right direction? Here are three ways you can boost your strategy and improve its execution.

Your Service Department and Video

Why does video work? Since we, as humans, are physically hard-wired to respond to movement, the pitch of voices, and body language, all of which create strong emotional connections, video accomplishes this.

SEO and SEM: Working Better Together

With the ability to create a full encompassing digital strategy that is effective and trackable, my hope is that dealers will begin to see how spending their advertising dollars should change to meet consumer behavior using data.

Get Your Blogging on Track With the Three B’s of Blogging

If you’re already blogging for your dealership, great! But are you doing enough to make it memorable to your customers? I came up with some rules for quality blogging that will help you break the viral content cycle and turn your blog into a real marketing tool.