Why Should The Customer Come Back to You?
Be the dealership that stands above the rest when it comes to treating customers right; they’ll reward you with their loyalty and their future sales.
A Different Way to Sell on the Service Drive
How do we lose so many customers between the sale of the car and their return to service to have it maintained? It is a well-excepted notion that customer retention involves all departments, but the service drive seems to be Ground Zero in making customers loyal.
Podcast: Connecting with Your Customers
Bill Wittenmyer of ELEAD1ONE returns to discuss increasing the connection between your dealership and your customers.
Making Fixed Ops a Partner in Dealership Profitability
When a team understands the greater goal is to sell and service more cars, it helps to create a culture of working together for the good of the dealership.
How to Determine Your Service Marketing Budget
As new and used vehicle margins decline and you rely on your service department to contribute a greater percentage to your store’s gross profit, why wouldn’t you spend more on service marketing?
Understanding Rewards
A solid rewards program is not trying to trick the customer into doing business but thank them for their business in a meaningful way.
Equitable Deals from Equity Data
Over the years, Morehead Honda has seen many changes in the automotive sales industry — both in automotive technology and in the way consumers shop for vehicles. To meet the needs and demands of the modern automotive customer, Morehead has developed new ways to provide sales and service opportunities to its customers.
Loyalty Versus Retention
Customers become loyal when they think you have gone the extra mile. The days of saying, ‘We’ll treat them right and they’ll come back’ are pretty much over. Everyone treats their customers right in this market.
Home Run Sales? Cover Your “Bases”
It’s the start of a new year, with the promise of a stable auto sales market in 2018, according to recent NADA forecasts. But the one constant in our industry is change. We live in a volatile world, and a competitive one at that, arguably more competitive than it’s ever been.
In a Jetsons’ World, It’s the Flinstone Mentality That Will Win
But as we continue to try to keep up with constant innovation and make sense of this whirlwind of information, a lot of us have forgotten the most important part of our business: relationships.
Are Your Customers “Attitudinally Loyal,” And Why Should You Care? — Part 2
So now that we’ve established the benefits and necessity of attitudinally loyal customers, the question becomes: “How do I get more of them?” The answer we’ll explore here is customer-focused experiential and attitudinal research.
Hidden Profit Centers
Nothing helps retain a customer better than a strong PPM program. Why leave 80 percent of your customers out when it is a great value for them and creates a customer for life?
