loyalty Archives - AutoSuccessOnline
Benefits of a Transparent Sales & F&I Process

Here are several benefits of transparency that might convince you this is the best way forward.

Podcast: Business Continuity During a Crisis

David Boyle, CEO for Tire Profiles, joins us to discuss business continuity during a crisis.

Auto/Mate Integrates with Xtime’s Inspect, Offering Digital Tools for Higher Customer Retention, Loyalty

Leveraging its existing integration with Xtime Schedule, Auto/Mate dealers will now be able to import repair orders (ROs) into Inspect, and have access to real-time parts availability, parts on-hand, including bin and source location, descriptions and more.

Customer Loyalty is Created in the Service Lane

One of the most significant trends that auto dealers are grappling with is the erosion of front-end margins. New vehicle gross margins have declined significantly in the last seven years, from 4% in 2011 to 2.2% in 2018.

Service Retention: Highly Effective Digital Marketing for the Service Drive

Service has many more opportunities to work with the customer than any other department in the store. That said, everyone should see how important it is to design a program to create long-term loyalty and retention.

Are You Branding the Wrong Message?

This is a cautionary tale of what can go wrong when you want to send a message to the customer about what a great place this is to do business, but the consistency of that message is never followed through and it ends up doing more harm than good.

Major Profit & Retention Leaks in Service Tied to BDCs

If you’re struggling with service revenue, CSI or profitability, the data I’m about to share with you will help you understand what could be causing your pain and hurting not only your fixed operations business but also your entire dealership.

How Dealers Can Win Against Aftermarket Service Centers

Even before they make their first appointment, many of today’s customers are already skeptical about servicing their vehicles at a dealership.

How To Compete With The Aftermarket

New car dealers generated about $52 billion in labor and parts sales. As anyone can see, the aftermarket has more than five times as many locations as new car dealers which makes them more Convenient for the customer.

Six Ways To Increase Your Service Traffic

Giving you six ways to bring more customers into your service department and they won’t cost you anything. So relax, I’m not going to suggest you double your advertising budget!

Looking to Drive More Fixed Ops Profits to Your Dealership? Focus on Your People Strategy

Your fixed ops department has the potential to be a major profit center for your dealership — and employees are your dealership’s main source of competitive advantage. By putting a great team in place, you can ensure your dealership secures more fixed ops business and remains successful in the event of a vehicle sales decline.

Let’s Put the ‘Service’ Back in Service Department

When a customer drives into the service lane, which of the following thoughts pop into your head: “How can I help this person?” or “How can I upsell this person?” If it’s the latter, it’s time to go back to the basics.