Engagement Archives - Page 3 of 3 - AutoSuccessOnline
How the Experience Economy Will Drastically Change the Automotive Industry in 2018

More than anything, people crave experiences. Consumers are spending more on traveling, dining out and going to the theater — and less on material goods. Their desire for unique, authentic experiences has fueled the rapid growth of companies like Airbnb. In the restaurant industry, pop-up restaurants, food trucks and experiential dining venues continue to increase in popularity.

Today’s Dealership Differentiator: Personalized Development

When people learn, they need feedback that tells them whether or not they are doing the right thing. Mastery requires feedback; so, the more you can provide feedback, the better your coaching and development efforts will be.

How to Connect With More Customers

Car sales are not about standing around, waiting for ups. It’s about being proactive, not just with new leads coming in but also with the customers sitting in your CRM. If you’re not data mining, you’re wasting an amazing opportunity.

BDCs or Customer Engagement Center? It’s an Easy Decision From the Customer’s Point of View

Why do we make it so hard for consumers to buy cars? Today’s car shoppers want to know details about the potential transaction and many BDCs are simply not equipped and, in many cases, are not permitted to provide this information.

The “Player’s Coach” – Engaging Your Human Capital

While sales and dealership profitability grew significantly since the recession until 2016, the retention of dealership employees has continued to be the white elephant at the party. We have debated and deployed revised hiring strategies, installed pay plans without commissions, and expanded benefits and perks.

Customer Retention for an Online Market

How do you build retention with customers who buy from you, but never set foot in the dealership or meet an employee face to face? It’s an important question for all online retailers, and it should be part of the marketing discussions with your staff and agencies. Unlike many online retailers, you don’t sell consumables

Content Matters: How Telling a Story Hooks the Customer

Think back on advertisements in the past that left you with a good impression of a company or brand. Did they make you want to talk about the ad content with someone, or even move you to action?

Team Velocity Marketing Appointed Tier 3 Agency Of Record For Bentley Motors Inc.

Herndon, VA – Team Velocity Marketing has been appointed the new Tier 3 advertising agency of record for Bentley Motors Inc. in North and South America. Team Velocity Marketing will implement an integrated targeted marketing program to optimize and support Bentley retailer activity, performance and engagement.

Podcast: Getting Employees to Reach Their Potential

James Ochner, GM of I-10 Toyota, talks with us about getting dealership employees to live up to their full potential.