The acquisition of TechROi Fuel Systems and the exchange of its expertise in related fuel components will be complementary to Spectra Premium’s expertise in steel and stainless steel fuel tanks.
It’s important to continue ongoing training. A good BDC trainer will make sure they are constantly updating their training materials with new items and technology.
Mindy Hennings of ProMax speaks with us about the role of a properly utilized BDC in today’s dealership.
Each day, new tricks, techniques and magic formulas seem to crop up, all designed to make selling easy. Let’s face it: These are mostly gimmicks. There is no “silver bullet.” But there are three essential basics that must happen in order to sell anything.
Instead of using your strengths as a crutch, limping into the kingdom of “Just Enough,” what if you used it instead to vault into newer, higher realms of possibilities?
Consistent training means adding hours to an already long work week. A well-trained team will benefit the entire dealership.
Having go-to resources for running the business, getting licensed as an auto dealer and remaining compliant with state rules and regulations is a necessary component of running a successful auto dealership.
You must do well. You must reach beyond your comfort zone. You must dig deep and get back up. You must set audacious goals and kick the door in when Life tries to slam it in your face. You must reach higher because this isn’t just about you.
You see it at the dealership all the time. That new salesperson far exceeds everyone else’s numbers at the store during the first month. Then, the sales start to slip. By the fourth month, the person gets fired for not meeting his or her numbers.
Bill Wittenmyer of ELEAD1ONE returns to discuss increasing the connection between your dealership and your customers.
What would it look like if you increased your capture rate by just 5 percent? This is a question to continually ask your management team.
When people learn, they need feedback that tells them whether or not they are doing the right thing. Mastery requires feedback; so, the more you can provide feedback, the better your coaching and development efforts will be.