6 Things Every Car Buyer Should Know
AFIP provides essential advice for car buyers. Dealers are wise to keep these in mind as well.
Tire & Wheel Service Tools & Equipment
We take a look at the latest technology and features of tire and wheel service tools and equipment.
3 Biggest Video Marketing Mistakes
If you don’t see significant improvement in website engagement and lead conversions, you could be making one of these video marketing mistakes.
How to ‘Staff’ Your Digital Showroom
Now that visits to our showrooms are mostly done in the digital arena, a dealership’s website must provide accurate information to keep customers on their site.
Doubling Down
How Murgado Automotive Group aims to improve customer satisfaction — and the industry’s reputation — with its technology-driven sales process.
Gubagoo Releases Digital Retailing Platform
Gubagoo’s Virtual Retailing and messaging tools empower dealers to monitor, engage and connect with consumers in real-time, through chat, text, Messenger or video conferencing.
Video Wins the War for Digital Dominance
The ability to leverage video data to create a personalized viewing experience greatly increases engagement and conversion rates for all of your video content.
Detailing During a Pandemic
There’s no way of knowing if the virus is present in a vehicle. Here’s how to protect yourself, your customer and the industry.
Fair Launches Flexible Lease Option Program
New program makes Honda and Acura Certified Pre-Owned vehicles available to Fair customers in South Florida market for first time.
AutoLeadStar Finds Technology-Driven Marketing Increases Leads by 4.5x
Inventory shortages, an end to the buyer surge that we saw this summer and a general malaise over websites and offers as the holidays loom, mean dealerships need to be more savvy than ever before with their ad strategies and dollars.