The Top Ten Companies to Watch in 2019
10 Innovative Digital and Technology Companies That Help Dealers Maximize Profits On and Off the Lot — These companies are leading the industry and are helping achieve measurable results for some of the most demanding and successful dealerships, associations and OEMs in the industry.
Making the Most of a Conference
The 2019 NADA is fast approaching, and the AutoSuccess team is excited to head to the “city by the Bay” for what is sure to be another incredible event.
Are You Branding the Wrong Message?
This is a cautionary tale of what can go wrong when you want to send a message to the customer about what a great place this is to do business, but the consistency of that message is never followed through and it ends up doing more harm than good.
Car Wars Acquires Vistadash to Amplify Transparency in Automotive
The inventor of Dynamic Number Insertion (DNI) has acquired one of the industry’s top marketing analytics providers to present dealers with holistic and actionable insight.
Rethinking Rewards Cards
Instead of looking at rewards cards as just more work, put yourself in the customer’s shoes. Get creative, drive more business, the sky is the limit if you become as engaged in the program as you want your customer to be.
How do You Create the Ideal Customer Base to Market To? Ways to Build the Audience You Want from Scratch
We, in the automotive marketing industry, toss around the phrase “customer base” a lot, but have you ever stopped to consider the power of knowing who you should market to — and then actually have the ability to market to them?
Community Auto Dealers: It’s Time to Compete!
Dealers in the network will be able to leverage creative talent and technology to generate more sales and service business and build relationships for future sales too.
Dealers United Acquires What’s Next Media
With paired digital expertise and a shared mission for dealer advocacy, both companies expect to propel dealerships into more engaging and effective digital conversations that can be tracked to true unit sales.
Factory Rewards Programs Versus Dealer-Owned Rewards Programs
Customers like to be rewarded and the more you reward them, the more loyal they become.
DealerDNA Client Keeps Customers Online Longer with Transparent Vehicle Pricing
The dealer group turned to leading-edge technology provided by DealerDNA, which helped them create custom pricing rules for every car in inventory down to the trim level.
