DealerDNA Client Keeps Customers Online Longer with Transparent Vehicle Pricing

DealerDNA Client Keeps Customers Online Longer with Transparent Vehicle Pricing

The dealer group turned to leading-edge technology provided by DealerDNA, which helped them create custom pricing rules for every car in inventory down to the trim level.

DealerDNA, a platform that dynamically calculates the best possible vehicle payment, populates your website and automatically updates your digital marketing assets, recently announced the results of a successful implementation of its technology platform by the Healey Brothers group of dealerships in Hudson Valley, NY.

Senior management at Healey Brothers, a group that includes 11 independently operated franchises, discovered car shoppers were hungry for pricing information online. Consumers wanted to check prices to see what they could afford before visiting a dealership.

In today’s world, customers desire to know accurate lease and finance payment information so they can shop to fit their budget. When they can see this information, they are more likely to engage with the dealership personnel and thus more likely to buy a car from us,” said Brad Warren, director of technology for Healey Brothers.

The dealer group turned to leading-edge technology provided by DealerDNA, which helped them create custom pricing rules for every car in inventory down to the trim level. As a result, Healey Brothers could build “specials” within minutes, instead of hours, and instantly push those specials to their various digital advertising platforms.

In addition, Healey Brothers added pricing and incentive calculator tools to its sites. Now, instead of spending the industry average of less than one minute on their site, potential customers spend an average of 4.5 minutes per visit using the calculator. These online shoppers spend more time with the pricing tool, changing a payment structure from, say, 72 months to 48 months and so on, until they feel right about the price.

“If I can continue to see more activity such as, changing down payment, term or mileage allowance, inside the payment calculator, it tells me customers are finding value in our websites and that’s a positive experience,” summarized Warren.

Healey Brothers believes the value of online pricing transparency to car buyers can be a game changer. It makes the buying process easier and more positive for the customer, and that leads to more sales.

Links:
DealerDNA

You May Also Like

ADD Group to Exhibit at Automechanika Shanghai 2023

The group will be exhibiting shocks, struts and complete strut assemblies, air shocks, strut mounts, motor mounts and engine sealing parts.

ADD Group, one of the largest manufacturers of shocks, struts and complete strut assemblies in the world, will be exhibiting innovations and various product lines at Automechanika Shanghai (HALL 3 booth 3N35) Nov. 29 through Dec. 2, 2023.

The company will be exhibiting a vast portfolio with coverage available for the latest and mainstream models around the world, including passenger cars, SUVs, pickups, light trucks, commercial and heavy-duty vehicles. Some of the launches apply to 2022-2023 models, and the main highlights are the new complete strut assemblies and air shocks for electric vehicle (EV) applications.

KPA, Reynolds and Reynolds Partner to Expand F&I Compliance Services

With this partnership, dealers will have access to a comprehensive suite of F&I services, software, and resources that will lower risk, save money, and better streamline dealership sales processes.

Privacy4Cars’ Vehicle Privacy Report 2.0: More Features, Expansion into Europe

The new report doubles geographical coverage and deepens vehicles’ data practices analysis of manufacturers by adding privacy implications of infotainment apps and more.

Konect.ai Rebrands as ICOM AI

This brand transformation arises from the company’s vision to expand its enterprise offerings and align more closely with the diverse and growing needs of automotive businesses.

CarSaver’s Lindsay Russi Honored as ‘Rising Star’

In a competitive field of 10 finalists, Russi emerged as a standout, showcasing her exceptional leadership and remarkable contributions to the credit union industry.

Other Posts

NextGear Capital Introduces 2023-2025 Dealer Advisory Board

DRIVE has proven to be a valuable resource to better understand the needs of independent dealers.

Increasing New-Vehicle Inventory, Moderating Prices Boost Sales Satisfaction, J.D. Power Finds

More than one-third (34%) of EV buyers say dealers are not doing enough to make them feel comfortable with EV maintenance requirements and 11% are not comfortable with the EV charging process and options.

CerebrumX, Guidepoint Systems Join Forces

Guidepoint Systems will use the CerebrumX embedded telematics data platform to help fleet companies and auto dealers optimize front-line operations.

Vouched Unveils AI-Driven Identity Verification Solution for Automotive Sector

The new AI-powered solution automates the identity verification process to improve efficiency, customer service and cost savings.