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How To Rank Your Dealership At The Top Of Google Searches

I use Google in the title, because they are the 800-pound search engine, but you can substitute Yahoo, Bing or others if you desire. The secret is: There is no secret recipe. Depending on a variety of factors, every recipe is slightly different. But, there are some basic core ingredients you can master that will

Eight Easy Ways to Build Your Personal Brand Online

The idea of personal branding can be overwhelming or daunting, but once you start getting out there, you might be surprised how your referrals will grow and your online presence will spread.

Your Service Department and Video

Why does video work? Since we, as humans, are physically hard-wired to respond to movement, the pitch of voices, and body language, all of which create strong emotional connections, video accomplishes this.

Optimize the Vendors and Services You Already Have

These days, every dealership uses a variety of technology. However, from their CRM to various marketing partners, to the DMS and the smallest widget on their Website, we often find that, while they have all of this technology at their fingertips, many dealers aren’t using it to its maximum potential.

Virtual Reality: What’s the Big Deal?

The auto industry is evolving rapidly, but no innovation has as much potential to move buyers faster to a purchase with a unique and compelling presentation as virtual reality. We’re just at the beginning of what this exciting new technology can offer dealers.

Mastering the Digital Phone Up

I personally work with some of the top dealers across the country and speak to, consult with and present to hundreds of others. I see a common thread of concern on the decrease of lead form submissions.

Jordan Bentley

Callbright’s Jordan Bentley joins us to discuss the myths and realities of sales training. click here to listen and for the direct download

SEO and SEM: Working Better Together

With the ability to create a full encompassing digital strategy that is effective and trackable, my hope is that dealers will begin to see how spending their advertising dollars should change to meet consumer behavior using data.

Get Your Blogging on Track With the Three B’s of Blogging

If you’re already blogging for your dealership, great! But are you doing enough to make it memorable to your customers? I came up with some rules for quality blogging that will help you break the viral content cycle and turn your blog into a real marketing tool.

These Scary Situations Can Damage Your Dealership Long After Halloween

The leaves are changing colors, it’s starting to become jacket weather (well, maybe not down here in Houston), and pumpkin spice everything is packing store shelves. These things all contribute to why October is a fantastic time of year, but there’s one more reason why I love it: Halloween. Scary costumes, big parties, teeth-rotting candy