Reynolds and Reynolds Acquires Xzilon

Reynolds and Reynolds Acquires Xzilon

The acquisition highlights Reynolds’ ability to help dealerships retail to their customers where they want to shop.

The Reynolds and Reynolds Company announced the acquisition of Xzilon.

The Xzilon brand is in dealership F&I departments and is nationally recognized for its exterior protection products (Carbon Ceramic with Graphene and Diamond Grade 9H Ceramic System), Xmicrobe all-in-one interior protection and full portfolio of additional appearance protection products.

“Much like Reynolds, Xzilon is focused on the success of its customers, innovation and teamwork,” said Chris Walsh, president of Reynolds. “The company has a legacy of being a leader in its space and continues to develop industry-first products and programs that benefit dealerships and their customers today.”

One such product is the recent development of Xzilon’s TouchScreen+ Glass Modifier program. It is a warrantied liquid touchscreen protection product. The company said the program is attractive to the EV segment and is gaining widespread relevance with most standard automotive models including larger screen devices, and, with the increasing prevalence of screens in all vehicles, the program crosses over between automotive, RV, marine and powersports segments. Through programs like this, consumers can increase the resale value of their vehicles while decreasing maintenance costs with products that are backed by nationwide warranty protection.

Dealerships will be able to engage customers and sell Xzilon’s valuable products and programs more consistently, whether online through Gubagoo Virtual Retailing, in-store with the help of the docuPAD system or a combination of both.

Xzilon’s staff will remain in place with Kevin Kahmann retaining the role of president since 2019.

“Xzilon is built on tradition and driving the future of vehicle protection products,” Kahmann said. “As we remain proactive in identifying industry trends and helping our clients navigate the industry’s evolution, we’re excited to have the support and scalability that Reynolds provides.”

“Reynolds continues to bring some of the industry’s most innovative minds into the fold,” Walsh said. “These companies, and the incredible people who work at them, are helping dealerships realize success not only today, but for years to come. Our focus is on the future, where the industry is headed and how we can help any dealership navigate the changing landscape of retail automotive.”

Colonnade Securities LLC served as exclusive financial advisor to Reynolds and was selected due to its position as the leading investment bank in mergers and acquisitions for the auto F&I industry.

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