NCC Launches New AimLogic Website
This new website offers extensive information on how AimLogic’s predictive analytic marketing is delivering real measurable results in acquiring and driving new business to automotive dealerships nationwide.
Why Page Engagement Is More Important Than Lead Form Fills
The premise is simple: If someone is willing to provide you their information on a lead form, then they are obviously interested in the car on your lot and this automatically makes them a lead.
The Texas Three-Step: A Three-Stage Marketing Play That Will Set Your Phones on Fire
It always seems that the more personal a marketing plan is, the more effective it is. Engagement is the premise behind this monster. Let’s begin with what you’ll need.
Phone Calls Can Be Goldmines
If silence is golden, then conversation is platinum, and it pays to listen to what shoppers and customers tell you, even down to the specific words they use.
Beyond Expectations
In 1989, the film Say Anything was Cameron Crowe’s directorial debut. Along with directing, he also wrote the script to the movie which introduced us to that awkward high school boy attempting to win the heart of a girl. Many still remember the iconic scene of going beyond expectations. Lloyd Dobler, played by John Cusack,
Evolving Automotive Technology: Keeping Your Staff Up to Date, Part 2
Staying ahead of consumer demand — and consumer knowledge — has become an increasing challenge.
Getting Unstuck: Ways to Break Yourself Out of the Everyday Rut
“The danger in playing a piece over and over again lies in getting stuck in a rut where you don’t ask questions anymore and you always play it the same way.” — Itzhak Perlman We’ve all had those times in our careers when we’re stuck in a rut, or even might be losing ground. Days
The Importance of Employment Branding
Employment branding: a company’s reputation as an employer, or how great a place it is to work — a must for today’s prospective employees. Dealerships have always placed a heavy emphasis on attracting consumers and cultivating a company brand for them, but with Millennials now making up the majority of the workforce and consumer base,
From Website to Showroom, Engagement is Key!
The Internet has certainly revolutionized our industry and, for the most part, that revolution has been a positive one. But with so much information available to consumers, who now spend an average of 17 hours online visiting dozens of Websites to research their next vehicle purchase (known as the “Merry-Go-Round” effect), the Information Age has
Don’t Fear the Future
When AutoSuccess published its first issue back in 2001, it was a different world than the one dealers face today. Thanks to the Internet and other technology, dealers and GMs have more opportunities than ever before to reach current and potential customers. While they’re commonplace terms now, concepts such as “texting,” “social media,” “online reputation
