Binary Automotive Solutions Stays on Trend, Rolling Out New, Complimentary Marketing Assets for Dealerships
Binary Automotive Solutions new marketing collateral delivered free of charge to dealer partners include place mat laminates, custom stickers and animated videos.
Chip Shortage Impacts on Dealer Advertising
How retailers can better align marketing offers with inventory changes.
Mazda North American Operations and Sunbit Partner in the Buy Now, Pay Later Space
Sunbit’s solution generated more than $2 million in revenue for participating Mazda dealership parts and service centers
Melissa Sinclair
What is the proudest accomplishment of your career thus far? Each individual recognition and additional responsibility that came along my path validated my ability to contribute and lead others, but my promotion to an executive at ProMax was an incredibly gratifying representation of all the time and effort I put in leading to that moment. Also,
DRIVRZ Financial Teams Up with Roadster to Add Used Car Leasing to Digital Retail Experience
The company’s latest partnership with Roadster reflects its continued focus on using technology to create convenient, modern and transparent customer experiences.
The Death of Email Has Been Greatly Exaggerated
Email is alive and should work in cooperation with all of your advertising and customer service.
AUL Corp Bolsters Executive Team
AUL Corp has appointed industry veteran Dennis Mara as the firm’s new chief financial office and Elizabeth Gutierrez has been promoted to controller.
ActivEngage Innovation Produces Unparalleled Results
A recent joint study by ActivEngage and several hundred dealerships showed increased sales efficiency and a significantly shortened buying process for most customers.
Keys to Implementing Digital Retailing at Your Dealership, Part 2
Leverage the digital transparent experience and allow the consumer to utilize the solution in the showroom.
Advanced Data Insights Provide Targeted Marketing & Fraud Protection
Because of the increased time spent online, dealers and lenders must target their promotions and messages earlier on, and in a more personalized way that uniquely speaks to each shopper individually.
