When Performance Is Measured, It Improves
Once you inspect what you expect, your employees will see that you care about their individual performance. You care about customer satisfaction. Reaching the goals you have set is important to you and therefore must be important to them.
EFG Executive Publishes Book Advising Business Professionals on Reaching Goals
Currently ranked in the top five New Releases for Women in Business category on Amazon, Chasing Bentleys equips readers to take swift, strategic action to make their goals a reality
The Top 10 Lessons of the Last 50 Years
Salespeople need to know the product. They must embrace this and focus on creating an exceptional experience for the customer, letting them try out the product, and helping them buy.
Your Comfort Zones Are Killing You!
Most dealers hold their sales team accountable for their performance on a daily, weekly and monthly basis and make any adjustments. Meanwhile, their parts and service teams continue to dwell in the land of underachievers. Why does this happen?
6 Key Strategies to Increase Your Dealership’s Sales Efficiency
While it hasn’t been a banner year for many car dealerships in the U.S., some brands are doing well, and some dealerships are bucking the trend with robust sales figures. The more successful dealerships have one thing in common: both their operations and marketing are firing on all cylinders.
How to Tap into Menu Moolah
Requiring a menu presentation to every customer breeds consistency and ensures that every customer is treated the same, meaning that each and every customer receives a feature/benefit presentation on all of the products contained in the menu.
Why Aren’t My Leads Closing at 20% or Greater?
If you’re like many GMs and dealership executives, a fair portion of your time is being spent on reviewing your lead ROI performance reports as you try to make sense of why your lead-to-sold percentage is not where you want it to be.
Walking the Tightrope: Conquering Daily Business Challenges
Sometimes we lose sight of the basics that are necessary to implement the finer points of leadership.
Is Your Technology Costing You Opportunity?
You now have more tools to provide every single customer with a higher level of service — whether it be in sales, F&I, service, parts or your collision center. This, in return, will produce more sales, increased profits and a customer who will want to come back for all of their automotive needs.
The Primary Mission of a Service Advisor
These seven simple processes will help you accomplish your mission to ensure that every customer is driving a safe and reliable vehicle.
