The Data-Driven Dealer Series, Part 1: Where’s Your Data?
Successful marketing comes from understanding your customers’ identity. Building a picture of who has purchased from you helps target who is likely to buy in the future.
Doing More with Less
The challenge going forward is how to maintain this level of profitability. You’ve already learned how to do more with less, so let’s keep that momentum rolling.
Rapid Recon: Vendor Advantage
This new offering gives dealers oversight of sublets and vendors to expedite the return of vehicles to reconditioning.
Advent Leads $150M Series C in Tekion at $1B+ Valuation, Funding Disruption In Automotive Retail
Tekion started on-boarding dealers on its Automotive Retail Cloud platform in Q3 2019 and is growing rapidly nationwide by partnering with manufacturers and dealers of all sizes.
Embracing Online Auto Retailing, from Start to F&Inish
In this moment of seismic change in the retail environment, it’s critical to understand that brick-and-mortar days aren’t necessarily over — but to stay relevant and competitive, physical dealerships require expansion to include a digital storefront as well.
How Dealers Can Successfully Tap into Election Cycle Digital Advertising
While the cost of digital advertising is expected to rise in the coming months, dealers can leverage these tips to maximize their advertising investment.
5 Beginner Video Tips for Salespeople
Live vehicle walkaround videos will increase engagement and leads for your dealership.
TMI Automotive Products Hires Ross Berlanga
Berlanga is a born-and-bred Southern California gearhead who brings over two decades of automotive experience from a wide array of positions that run deep in the industry.
Virtual Registration Now Open for NADA Show 2021
Without the usual cost of travel, dealers can easily access NADA’s education, workshops and more.
PureCars Offers OTT Advertising for Dealer, Agency Partners
Dealers can broadcast OTT ads to their locally targeted audiences using data-driven ad purchasing methods.