Detailing During a Pandemic
There’s no way of knowing if the virus is present in a vehicle. Here’s how to protect yourself, your customer and the industry.
V.I.P. Auctions Introduces Auto-Inspection Technology
New camera-based systems quickly evaluate tires and critical underbody components for both buyers and sellers.
Podcast: Utilizing Data to Engage Customers
Atul Patel of Orbee Auto discusses digital marketing and how to best utilize the data you receive to engage with your customers.
Why Maximizing Pre-Owned Profitability Starts with Smarter Acquisitions
To compete in today’s unpredictable market, dealers must maximize pre-owned inventory.
Why ‘Digital Retailing’ Doesn’t Exist and What to Do About It
Solutions that don’t fully integrate the physical showroom, call center, online experience and everything in between actually create a disjointed customer experience.
The Data-Driven Dealer Series, Part 2: Reach Your Audience
Keep the lines of communication open with past buyers, even if you don’t expect them to be in the market for a new vehicle just yet.
Taking a Holistic Approach to Your Digital Reputation, Social Media Management
The idea of your website, your social media presence and your public-facing reputation on Google or Bing all being separate entities that need separate attention is outdated.
Georgia Sales Manager Recognized with ‘Ally Sees Her’ Award
Ally and the National Association of Minority Automobile Dealers select Grené Baranco of Buckhead Mercedes-Benz for her commitment to community and diversity.
8 Tips to Make More Sales from the Leads You’re Already Getting
Consider what the customer is thinking, understand their behavior and use psychology to maximize your opportunities.
The Data-Driven Dealer Series, Part 1: Where’s Your Data?
Successful marketing comes from understanding your customers’ identity. Building a picture of who has purchased from you helps target who is likely to buy in the future.
