Generating Incremental Revenue with Detailing & Reconditioning Services
A complete and detailed list of detailing services performed on the vehicle can be a part of the sales process and demonstrate the commitment the dealership has in providing a quality product.
Dealership Success Relies on Tech & Customer Service
Dealerships of all sizes need to consider strategic ways to grow their tech stack to better target opportunities.
Mitchell 1 SocialCRM Marketing Service Offers Online Appointment Request Feature
The Mitchell 1 SocialCRM auto shop marketing service is offering a new online appointment feature that will make it more convenient for consumers and auto repair shops to schedule appointments for auto repair and maintenance services.
How to Evaluate Your Service Director
Maybe you should consider re-allocating some of your advertising and marketing dollars spent on the front-end to the back-end. Why, you ask? Let’s do the math and see why.
2 Strategies to Bump Up Service Business
The average dealership spends $10,000 a month on pay-per-click or search engine marketing. Less than one-fifth of that is allocated to promote the service department. This is a huge missed opportunity.
Stop These Service Revenue Leaks
In many dealerships, service revenue is leaking away in the form of lost opportunities. Learn how to identify and stop these common leakage points and keep your dealership competitive with increasingly aggressive independent repair facilities.
AAPEX 2019 Offers Technology-Driven Programs for Service Professionals
Many new products and technologies for service professionals will be displayed in the AAPEX New Product and New Packaging showcases, as well as in designated sections on the show floor, including Tools and Equipment, Remanufacturing and Paint, Body and Equipment.
How to Capitalize on the Opportunities of the Renewed Consumer Focus on Used Vehicles
Today’s car buyers conduct thorough research on where they can find the best deal, presenting an extra layer of challenges to used vehicle sales. However, there are solutions in place that can turn this into yet another opportunity by capturing digital attention, driving traffic and ultimately bringing in more revenue.
The Key Performance Metric for Service Profitability
The legendary golfer, Bobby Jones, summed it up so well: “If you fail to get the proper kind of instruction, no matter how much you practice, you’re only going to get better at making yourself worse.”
Management 101: Missed Opportunities
A general manager has many responsibilities — from hiring management positions, developing short- and long-term goals, forecasting, advertising and merchandising strategies, to increasing profitability — basically nothing short of being the responsible party for all operations.
