An Increase in Generation Z Consumers Is Good News for Dealers
Learning what makes Gen Z tick and tailoring your selling process accordingly will take time, but in the meantime, prioritize relationship building.
Analysis Paralysis: Why Too Many Vehicle Options Hurt Your Sales
Your customers are already overwhelmed with choices on a daily basis. Increase the odds of your success by making their decision about which vehicle to purchase easier.
Videos + Data Integration = Strategic Advantage
The real problem with a majority of dealerships’ video marketing strategies is that they use multiple video products from multiple vendors, all used for a single purpose and hosted on several different platforms, with no communication or integration between those hosting platforms.
Dealer.com Improves Car-Buying Experience for Customers Through Premier Digital Storefront Solution
The solution increases transparency and improves trust between the dealer and customer to ultimately drive engagement, deliver stronger leads and increase sales.
Management 101: Missed Opportunities
A general manager has many responsibilities — from hiring management positions, developing short- and long-term goals, forecasting, advertising and merchandising strategies, to increasing profitability — basically nothing short of being the responsible party for all operations.
Is Your DMS Ready for the Digital Transformation?
Americans spend on average 75 hours waiting every year; whether at the DMV, doctors’ offices or in checkout lines. The last thing they want to do when buying a car is wait even more.
Spireon Appoints Industry Veteran Brian Skutta President of Automotive
Under Skutta’s leadership, Spireon’s automotive-focused segments will leverage its innovative product lineup and already deep bench of industry experts to best serve its customers into the future.
vAuto Introduces Key Market Metrics In Stockwave To Address Rising Used-Vehicle Demand, Weakening Supply
Stockwave is a vAuto solution that helps dealers effectively and efficiently find and purchase vehicles from top wholesale sources all through a single platform.
Driving the Future of Automotive Research and Shopping
Today’s fragmented and increasingly digital landscape presents greater challenges for dealerships to meet the needs of car shoppers. According to a 2016 AutoTrader study, only 17 out of 4,002 surveyed customers were satisfied with the current car-buying process.
Digital Warfare
Customers are demanding dramatic changes to the car shopping experience and they are voting with their wallets. As a result, third-party sites are growing in their influence on consumers, so dealers need to be aware of how to leverage these sites to complement what they’re doing with their own website and direct marketing efforts.
