VehiclesTEST Selects Flick Fusion’s SMARTFLICKS Platform for Independent Test-Drive Videos for Auto Dealers
Flick Fusion recently announced that VehiclesTEST, a content creator of independent test-drive videos, has selected Flick Fusion’s SMARTFLICKS as its new video hosting and marketing platform. VehiclesTEST conducts independent road tests on the new Honda and Toyota models and creates broadcast-quality test-drive videos.
Why Keeping Task Management Simple Isn’t Stupid
Whatever your system or process, you need simple, powerful tools to help fill in the blanks and capture those great ideas that may never come again. We have all fallen susceptible to forgetting, and that’s not an option in this fast-moving world we live in.
Summer 2017 Automotive Hiring Trends: People, Processes, Purchases
As the retail auto industry enters a more challenging sales cycle, management teams must continue to improve their hiring efforts to create a competitive advantage. With 2017 more than halfway over, now is the time to check-in and see if your dealership is on track to hit your sales, operational and human capital goals for the year.
Be Product Experts, Not Salespeople
Price. For years, the car industry has relied on a price-driven sales strategy. Today, that’s no longer effective for two reasons. First, dealers are already pricing cars at market value, so reducing price only eats away at already thin margins. And, perhaps even more importantly, studies show consumers don’t buy cars based on price alone.
Auto/Mate Releases Free eBook: The Auto Dealer’s Guide to Team Building
Auto/Mate Dealership Systems announced recently the release of a free eBook for download titled The Auto Dealer’s Guide to Team Building. The eBook was developed to guide auto dealers through the process of turning managers and employees in various departments into one cohesive, productive and motivated team.
Why You Should Care About Your HR Stack
Creating a unified system of HR software can help you improve your hiring practices, build stronger teams and make your dealership more productive.
Average Days in Recon: ADR Spells Higher Gross
Last month I discussed Average Days in Recon (ADR), which laser focuses how reconditioning efficiency and accountability are measured when using reconditioning Time-to-Market workflow software. ADR holds the recon department responsible for only what it can physically touch. It does not include In-transit times or title-release delays. The clock on ADR starts when the used
NCC Launches New AimLogic Website
This new website offers extensive information on how AimLogic’s predictive analytic marketing is delivering real measurable results in acquiring and driving new business to automotive dealerships nationwide.
Evolving Automotive Technology: What’s Next, Part 3
For the final section of our look at the evolving automotive landscape, we’ve asked our Dealer Panel what’s surprised them, and what they see coming down the road.
A Dealer’s Approach to Retention
By being the dealership the customer has had constant contact with and has depended on, we build valuable relationships and customers for life.
