Success Story: Sims Honda of Burlington, WA Sales up 25% Year-To-Date
Sims Honda, located in Burlington, Washington, is on a roll. Sales are up 25 percent year-to-date, profits are up and the dealership commands a whopping 73 percent share of the local Honda market. “We’re just up and up and up, and it seems to keep going that way,” said Bobby Maynard, General Manager of the
Success Story: Discover How Audi Coral Springs and Audi Ft Lauderdale Did It
The Qvale Automotive Group is one of the major players in the automotive industry, and one of the reasons for their success has been steady, measured growth. Already having a large presence in California, the group expanded to Florida in 2010 and opened Audi Coral Springs. The company selected Glenn Grosso, who worked his way
So, What Makes You Different?
Every automotive dealer believes that they run the best operation and do everything a little better than their competition. But, is this true? I have the pleasure of going to all regions of the country every week and walking into automotive stores that are new to me. I can assure you that, for most of
How to Beat the “Pushy Car Salesman” Stereotype with Digital Retail
We’ve all heard the joke: Someone would rather go to the dentist than the dealership. It’s a sentiment as old as time; consumers are apprehensive about the car buying experience. Indeed, salespeople in any industry are usually met with skepticism. “The sales process is long, exhausting and much of it takes place behind closed doors
Success Story: Sales up 40%. Gaining Traction as a Powerhouse in the Twin Cities
Richfield Bloomington Honda of the Tom Wood Auto Group To get a feel for the competitive landscape Richfield Bloomington Honda contends with, picture a wagon wheel.[…]
The Importance of Employment Branding
Employment branding: a company’s reputation as an employer, or how great a place it is to work — a must for today’s prospective employees. Dealerships have always placed a heavy emphasis on attracting consumers and cultivating a company brand for them, but with Millennials now making up the majority of the workforce and consumer base,
From Website to Showroom, Engagement is Key!
The Internet has certainly revolutionized our industry and, for the most part, that revolution has been a positive one. But with so much information available to consumers, who now spend an average of 17 hours online visiting dozens of Websites to research their next vehicle purchase (known as the “Merry-Go-Round” effect), the Information Age has
It’ Complicated: Understanding Your Love-Hate Relationship With Data
You’ve heard all the arguments. You’ve probably even joined in at times. Customer data is too overwhelming. It’s complicated. It’s too confusing, time-consuming and expensive. If you’ve been a little hesitant to dive headfirst into piles of data, you’re not alone. Many dealership professionals see data as a frenemy — both friend and enemy. It
Dealerships Have Some of the Best Leaders — and Some of the Worst
In today’s market, to be a successful dealership, you have to have every single person in every single department willing and able to be a leader.
Why You Should Hire a “Chaser” to Improve Used Car Profitability
Sometimes, activities seem to move along better where a nudge (noodge) is at work. A nudge pushes you to do your work, cut the grass (now) and get to the gym. Dealership performance motivator Tommy Gibbs says dealerships need a nudge, too, especially if improving used car profits is the end game. The Free Dictionary