Is Car Ownership Becoming Obsolete? How the Membership Economy Is Disrupting Big Auto (and Pretty Much Every Other Industry Too!)
Industries everywhere are being shaken up by the rise of the Membership Economy. The next industry to be affected? Big Auto. Business consultant and strategy expert Robbie Kellman Baxter weighs in on how the automotive industry will be impacted as more and more buyers choose an access model over ownership.
Put Value in Your Sales Presentation
For any product or service, only one business will have the cheapest price. While your customers may start by seeking the lowest cost, what they really want is the best value. When value exceeds the price, price is no longer the issue. Here are some ideas to make yourself the best value in the sales
The Trust Triple Play
In baseball, a triple play is the rare act of making three outs during the same continuous play. In sales, it’s the ability to gain the customer’s trust in three crucial areas: the product, the dealership, and the salesperson. All relationships, and therefore sales, are built on trust in these three elements. Ask any top salesperson what contributes to their success, and they’ll put building trust at the top of the list.
Rewards, Rewards, Rewards!
If you’re serious about creating lifetime customers, and motivating those customers to do what you want them to do to create more sales, then you need to consider installing and providing a rewards program that has value to your customers.
Winning the Used Car Sourcing Game: Quicker Turn Time and Increased Profits
“The good news is that there are software solutions that offer a more advanced, more profitable way to approach pre-owned car sourcing. This allows dealerships to acquire cars that are in high demand, turn fast and increase margin, often while being very easy to come by.”
How a Recon Management Program Can Benefit Your Dealership
A recon management program is designed to help control the reconditioning process at a dealership. While all dealerships have a process for handling how they get cars frontline ready, not all do this efficiently. The recon management program is an opportunity for the dealership to take back control of the reconditioning process by controlling speed, cost, time and morale.
How to Move More Cars With Walkaround Videos
For many who have worked in the auto industry for a long time, cars have become commodities. Selling and servicing cars is how you make your living. As you view the rows of vehicles sitting on your lot, you may no longer feel a sense of pride or excitement, and your primary concern becomes “How
Focus on How Your Customer Can Get More, Not How They Can Pay Less
There are quite a few companies that can provide some or most of the elements needed to produce results — make sure to utilize the company that can do it all. Super-boost your retention and, more important, capitalize from it.
Dissecting Your Dealership to Mine the Best Data and Profits
With the right tools, data mining can be used to find more customers in ‘deeper corners’ of your database than you may have known. Why mine only one area when so many others also offer great opportunities?
Getting Off The Ground. Fenton Nissan of Rockwall Sales up 189% YTD!
There’s a freedom that comes from opening a new dealership from scratch. It’s a clean slate, free of any baggage that comes from taking over an existing store. There are no dings on your reputation from past mistakes. Your facility will be new and state-of-the-art. It can be designed to take advantage of new technology.
