Prominent Dealership Attorney W. Scott Simpson to Give Legal Perspective at Women in Automotive Convention
To register for the conference, visit the WIA Website at womeninautomotive.com. The Orlando event will be held at the Omni Orlando Resort at ChampionsGate.
Participating Dealers Can Now Use iMR Match Funds for the ELEAD1ONE Xchange Tradeup Program
Xchange uses intelligent data and equity mining technology triggered by service drive activity and DMS sales to bridge the gap between sales, service, and marketing.
Podcast: Biggest Challenges Facing Dealership Leaders
We’ve asked past guests to share with us what they believe are some of the biggest challenges facing leaders at today’s dealerships.
Walser Automotive Group Turns to Data-Driven Marketing
Mark Andrews, director of marketing for Walser Automotive Group, which owns 23 stores in Minnesota and Kansas, says his philosophy is “digital first” when it comes to marketing spend. More specifically, Andrews said, “We let the competition outspend us, and then we win with our database.” Under Andrews’ direction, the company has moved most of
Podcast: Minding the Database Gap at Your Dealership
VinSolution’s Shelli Clark speaks with us on minding the database gap at your dealership.
Six Ways to Motivate Your Sales Team Without Changing Your Comp Plan
Your goal as a leader is to create a motivated team that provides you with the highest profitability possible.
The Value of Video Learning
Video learning has exploded over the past few years. OEMs use it extensively with everyone from sales professionals to technicians for new model learning, continuing education certifications and more.
Recalls: Turning Problems Into Profits
THE RECALL POOL OEMs have been flooding dealers with recall opportunities and the response is typically one of two different views on this tidal wave: Some see it as a problem while others see the opportunity. For the strategic-minded dealership, it’s a perfectly profitable storm.Viewing the trailing trend and now with three record setting years
So, What Makes You Different?
Every automotive dealer believes that they run the best operation and do everything a little better than their competition. But, is this true? I have the pleasure of going to all regions of the country every week and walking into automotive stores that are new to me. I can assure you that, for most of
Spring Clean Your Dealership’s Practices and Processes
It’s spring, which means everything is in transition. The weather is finally warming up, leaving behind the cold gloomy days of winter. Spring cleaning is a common practice for most households, but have you considered what spring cleaning means for your dealership?
