Atlanta, GA – ELEAD1ONE recently announced that General Motors has approved ELEAD1ONE Xchange for the GM Dealer Technology Assistance Program (DTAP.)
Xchange uses intelligent data and equity mining technology triggered by service drive activity and DMS sales to bridge the gap between sales, service, and marketing. It provides a comprehensive customer acquisition and retention platform that connects dealers with consumers in a smarter way to build loyal relationships, increase market share and overall profitability. All GM dealers who are part of this program can now use iMR funds for Xchange.
In 2016, General Motors also approved ELEAD1ONE as an online service schedule vendor for its dealer’s digital marketing sites, which is eligible for reimbursement through GM’s Parts iMR Program. The SERVICE1ONE Online Scheduler solution allows consumers to shop for repair services and schedule appointments anytime, anywhere.
“We are excited to expand our relationship with GM dealers with the approval of our equity mining tool Xchange. GM dealers can now intelligently target and connect with the right customers, at the right time, using equity mining tool with direct marketing products to increase retention and profitability,” stated Bill Wittenmyer, Partner with ELEAD1ONE, a division of Data Software Services, L.L.C.
With Xchange, dealers can target customers who are a) in-equity or in a likely position to get into a newer vehicle with a lower or comparable payment; b) at risk of exceeding their contracted lease mileage; c) near the end of their manufacturer warranty; d) near the end of their loan or lease term; or e) service customers driving vehicles not purchased from that dealership.