What’s The ROI on my Digital Advertising?
We have different piggy banks in the automotive industry. Dealers need to deposit local, profitable sales and service transactions into their piggy banks to measure growth and success. I wrote this article in hopes of gaining feedback and insight on a subject where I believe our industry could improve.
Giving F&I the Status It Deserves
Sales and service are the most visible parts of any dealership, but dealers and GMs who ignore F&I, or don’t give it the focus that it deserves, are not only leaving money on the table, but they are underserving their customers.
Stronger Together
The experts are predicting trends for the industry that may or may not come true, and dealerships need to have plans in place for any eventuality. And, if 2017 taught us anything, it’s that nature can always have the final say in how we do business, or if we can open at all.
The Seven Rules of Fearless Growth: What Fearless Companies Are Doing to Grow Faster and Smarter
In today’s era of disruption, your company needs to stay agile enough to survive and thrive, yet it’s all too easy to respond to today’s business climate with fear and indecision. Business consultant Amanda Setili insists it takes only a few simple steps to guarantee success. Here she offers seven rules to help you navigate the new economy and achieve fearless growth.
Are My TV Ads Generating Online and Offline Conversions?
In May 2017, Google announced a new product called Google Attribution 360, based on technology the company acquired in 2014 when it bought Adometry. I haven’t had the opportunity to see the product live, but it promises to close the data gap to help business owners determine which marketing investments are working for them. According
Winning the Used Car Sourcing Game: Quicker Turn Time and Increased Profits
“The good news is that there are software solutions that offer a more advanced, more profitable way to approach pre-owned car sourcing. This allows dealerships to acquire cars that are in high demand, turn fast and increase margin, often while being very easy to come by.”
Growing In A Flat Market
JONES HONDA BLOWS PAST NEW AND USED AVERAGES IN THEIR MARKET. SALES UP 22.5% YOY WITH INCREASES MARKETING PRESENCE Jones Honda, part of the Jones Family of Dealerships in Lancaster, Pennsylvania, has a great reputation for retaining customers and providing outstanding sales and service experiences. What the dealership lacked, however, were the tools and marketing
VehiclesTEST Selects Flick Fusion’s SMARTFLICKS Platform for Independent Test-Drive Videos for Auto Dealers
Flick Fusion recently announced that VehiclesTEST, a content creator of independent test-drive videos, has selected Flick Fusion’s SMARTFLICKS as its new video hosting and marketing platform. VehiclesTEST conducts independent road tests on the new Honda and Toyota models and creates broadcast-quality test-drive videos.
Dashboard Dealership Enterprises Elevates Auto Dealer Business Intelligence to a New Level with Executive Eye 3.0
Dashboard Dealership Enterprises, the leader in Business Analytic reporting solutions for auto dealers, recently introduced Executive Eye 3.0, the industry’s most robust and diverse Business Analytic reporting suite available.
Bust to Blue Sky
“The right messaging, including the right mail piece and electronic messaging, done right is a game changer for any dealership.”
