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Mac Tools Welcomes New President Ken Hartman

Ken and his leadership team will advance Mac Tools’ focus on innovation and Made in the USA with Global Materials initiatives, as well as provide increased value and support to the Mac Tools franchise network, which has made Mac Tools #GreatToWorkWith.

DEALER SERVICE: Parts, Tools Equipment and Tires

We are so excited to announce with the August issue of AutoSuccess our new Dealer Service supplement. The first of a quarterly series, Dealer Service is the perfect publication for you, the automotive dealer or manager, to read and then pass along to your dealership’s service director/fixed operations manager.

Using the Tools Available to You: Today’s Tech Allows for Instant Improvement

Stop, for a moment, and consider the technology that you most likely have on you at this very moment. In addition to being your telephone, instant messenger, camera, music player, podcast catcher and occasional flashlight, that computer in your pocket can provide you with tools to help you connect with customers, develop as a professional

Podcast: Tools and Ideas for Marketing Strategy

Outsell’s Valerie Vallancourt joins us to discuss the tools and ideas that go into a successful marketing strategy. click here to listen and for the direct download

izmocars Launches ReviewSoda

izmocars and ReviewSoda is leveraging AI to revolutionize online reputation management for auto dealerships.

automotiveMastermind Announces Integration with CarNow

CarNow’s integration with automotiveMastermind leverages first-party data to improve the automotive retail shopping experience.

Stuck In Traffic: Why Quick Fixes Are Stalling Your Store’s Growth in a Competitive Market

Dealers should look closely at their long-term branding, tools and market share. They should be balancing short-term lead generation with long-term investment while, critically, avoiding shiny things.

Stuck In Traffic: Why Quick Fixes Are Stalling Your Store’s Growth in a Competitive Market
Sorting the Latest GA4 Confusion

If you’re stumped by the new Google analytics, take some solace in that you are not alone. Here’s some help.

Sorting the Latest GA4 Confusion-Remora, Google Analytics,
Why Today’s Auto Dealers and Lenders are Embracing AI Contracts

Learn how automated technology solutions, leveraging AI and digitized processes streamline vehicle transactions.

Identifying Gaps in Digital Retailing Solutions & 5 Easy Fixes
Hunter Engineering Releases Alignment Coverage for Hundreds of Vehicles

The release covers brand-new records – those not yet in existence at the time of the previous release – as well as updates to existing records, covering OEM changes to existing vehicles, the company said.

Hunter Engineering Releases Alignment Coverage for Hundreds of Vehicles