AI Marketing: Help Your Customers Beat Option Paralysis
Effective marketing means more than just spreading the word that your dealership is open for business and hoping customers find vehicles they might want on your lot. This approach might have worked for previous generations of dealerships, but today’s customer has evolved.
Podcast: Turning One-Time Buyers into Customers for Life
Valerie Vallancourt, vice president of marketing for Outsell, joins us to discuss turning one-time buyers into customers for life.
UTM Codes: What Auto Marketers Need to Know
If you’re an automotive marketer, you are likely already using Google Analytics to track the success of your marketing campaigns — factors such as traffic source and clicks.
Dealers Need the Right Tools to Compete in a New Sales World
“When I started working in auto sales in 2008,” said Chip Alvey, eCommerce director at Oxmoor Auto Group, “we used to get our leads via fax. Can you believe that? A fax.”
My, how things have changed. Ten years later, Oxmoor has retired the fax and now equips its staff with cutting-edge technologies such as artificial intelligence to ensure they acquire the best leads and are presenting their consumers with timely and relevant information.
Podcast: Finding Accountability in Your Marketing Efforts
Valerie Vallancourt of Outsell speaks on increasing the effectiveness and accountability of your marketing efforts.
Podcast: Metrics for High-Performing Websites
Outsell’s Amanda Meuwissen joins us to discuss the metrics that separate high-performing Websites from ineffective online efforts. outsell.com
Podcast: Making the Most of Your Leads
Outsell’s Amanda Meuwissen speaks with us on making the most of your leads in the modern automotive marketplace.
Walser Automotive Group Turns to Data-Driven Marketing
Mark Andrews, director of marketing for Walser Automotive Group, which owns 23 stores in Minnesota and Kansas, says his philosophy is “digital first” when it comes to marketing spend. More specifically, Andrews said, “We let the competition outspend us, and then we win with our database.” Under Andrews’ direction, the company has moved most of
The Right Direct Mail Can Make a Difference for Your Dealership
What can a dealer do when she can’t move her 2016 inventory, people are not coming on the lot, and the entire sales team is frustrated that their numbers are down? Let me tell you about a Nissan dealership in Louisiana that consistently outsells everyone else in the area by capturing new clients via conquest
Podcast: ROI on Your Marketing Efforts
Outsell’s Amanda Meuwissen speaks with us about tracking the ROI of your dealership’s marketing efforts.