DealerPolicy Seeks to Bring Cars, Insurance Closer through Polly
Polly allows customers to bundle auto insurance with their car purchase, providing a completely streamlined buying experience that completes the retailing process and generates customer savings. On average, Polly customers who report savings, save $64 per month on their automotive insurance. These savings empower customers to reinvest in additional F&I products offered by dealerships. Dealers in the Polly network report an average back-end gross increase of 44 percent.
Playing With Fire
Avoid getting caught up with shiny things by crafting a layered marketing plan that generates results in line with your objectives.
NADA Announces Keynote Speakers
Here’s the lineup of NADA’s industry experts and motivational speakers who will share their insights.
CARFAX LAUNCHES LIFETIME DEALER PROGRAM
CARFAX Lifetime Dealers Provide Trusted Information at Every Turn in a Car’s Life
Cognitiondigital.io Launches Customer-Centric Advertising Platform
The new platform integrates with Amazon’s suite of Ad Tech solutions providing higher clickthrough rates, lower cost per action and more efficient media buy.
Overcoming the Challenges of Auto Dealership Renovations
A dealership that is in sync with the branding identity of the car manufacturer is an excellent platform for retaining current customers and continuously bringing in new customers, plus creates the “trust factor” that can inspire customers to buy.
Dave Marsh Of ACDelco, A GM ‘Lifer,’ 32 Years In [Video]
For Dave Marsh, turning personal strengths into something of value as a professional is what has guided him in his 32-year career with General Motors. In his current role as Executive Director for North America, Marsh handles Customer Care and Aftersales for ACDelco in the U.S., Canada and Mexico. In this episode of AMN Drivetime
Dave Marsh Of ACDelco, A GM ‘Lifer,’ 32 Years In [Podcast]
For Dave Marsh, turning personal strengths into something of value as a professional is what has guided him in his 32-year career with General Motors. In his current role as Executive Director for North America, Marsh handles Customer Care and Aftersales for ACDelco in the U.S., Canada and Mexico. In this episode of AMN Drivetime
Cut the Marketing, Keep the Leads
The reality is, we don’t have inventory to match demand right now. So why are you spending so much on advertising?
Captive Lending for Used Vehicle Sales is a Big Upside for Dealerships
Offering a white label finance brand streamlines the purchasing process for the customer and puts you in the driver’s seat with the client throughout the life of their lease or loan.
