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UpdatePromise, Infomedia Power Rebranding of Kia My Service

KIA Superservice SLT Powered by UpdatePromise provides a comprehensive suite of features designed to streamline vehicle maintenance and elevate the overall ownership experience.

Are You Branding the Wrong Message?

This is a cautionary tale of what can go wrong when you want to send a message to the customer about what a great place this is to do business, but the consistency of that message is never followed through and it ends up doing more harm than good.

Who is Branding Your Message?

Often, a business that is part of a franchise will have trouble carving out its own niche. Usually it is the company selling the franchise that is responsible for developing the branding message for all the franchisees. The automobile industry might be the exception to the rule.

Autobytel Initiates Corporate Rebranding, Changing Name to AutoWeb and Ticker Symbol to AUTO

In connection with this name change, the company’s stock ticker symbol will change from “ABTL” to “AUTO” on The Nasdaq Capital Market. Trading under the new stock ticker symbol is anticipated to commence on October 9, 2017.

The Importance of Employment Branding

Employment branding: a company’s reputation as an employer, or how great a place it is to work — a must for today’s prospective employees. Dealerships have always placed a heavy emphasis on attracting consumers and cultivating a company brand for them, but with Millennials now making up the majority of the workforce and consumer base,

Enhancing Accessory Offerings and Car Care Products in Service Centers

By expanding product offerings, identifying top-selling items and leveraging private-label products, dealerships can create value for customers, drive revenue growth and strengthen their competitive position in the automotive industry.

Enhancing Accessory Offerings and Car Care Products in Service Centers
Executive Spotlight with Paul Sansone Jr.

Paul Sansone Jr. discusses his evolution from car dealer to his initiatives like Dealer Controlled Leasing and Hope for a Ride program.

Paul Sansone Jr. discusses his evolution from car dealer to his initiatives like Dealer Controlled Leasing and Hope for a Ride program.
Crafting a Cohesive Brand Identity

Upholding a cohesive brand image is vital. Learn how photography plays a pivotal role in reinforcing a dealership’s professionalism.

Crafting a Cohesive Brand Identity The Impact of Professional Photos in Maintaining Consistency Across Marketing Materials
TrueCar Marketing Solutions Helps Dealers Conquest New Customers, Drive Service Revenue and More

Those who visit TrueCar’s NADA display will have a chance to win $100K in marketing spend and free Marketing Solutions services customized to the specific promotional needs of the winner’s dealership.

CarNow Collaborates with Kia America to Enhance Digital Retailing Experience

Kia EasyBuy provides automotive retailing solutions for dealers and consumers.