MAHLE Develops New Generation of Thermally Insulating Piston Coatings
The combination of reduced oil flow and a small compression height helps to minimize friction and fuel consumption.
Dominion VUE DMS Offers Full Set of Communications Features That Dramatically Improve Car Owners’ Service Experience
Dominion VUE is completing its beta roll out with a few multi-store groups with a timed roll out to dealers in the U.S. through 2018 and 2019.
DealActivator Is Officially Built into Dominion’s Vision CRM
The program combines ease-of-use functionality with user-tailored dashboards, giving dealers a bird’s-eye view of dealership activity.
More Than Half of Consumers Paid for Major Car Repairs in the Past 5 Years, According to Ally Financial
Many American drivers who have to pay for unexpected, major car repairs could be at risk of facing costs they cannot afford.
Winning Internally: How to Implement Digital Marketing in the Dealership
It is 9:15 a.m. and you’ve glanced down at the Caller ID for the 12th time this morning. Checking your voicemail reveals an influx of digital vendors have been leaving messages in the last few weeks.
How the Experience Economy Will Drastically Change the Automotive Industry in 2018
More than anything, people crave experiences. Consumers are spending more on traveling, dining out and going to the theater — and less on material goods. Their desire for unique, authentic experiences has fueled the rapid growth of companies like Airbnb. In the restaurant industry, pop-up restaurants, food trucks and experiential dining venues continue to increase in popularity.
How the Experience Economy Will Drastically Change the Automotive Industry in 2018
As Maya Angelou famously said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” To succeed in the experience economy, dealers need to create authentic, brand-relevant experiences that customers connect with and that makes them feel valued.
10 Innovative Technology Companies Who Help Dealers Dramatically Evolve and Emerge
The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry: dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers.
Are Your Customers “Attitudinally Loyal,” And Why Should You Care? — Part 2
So now that we’ve established the benefits and necessity of attitudinally loyal customers, the question becomes: “How do I get more of them?” The answer we’ll explore here is customer-focused experiential and attitudinal research.
“Is That New Hiring Technology Really Right for Us?” Five Questions to Ask Before You Invest
Just because a new offering exists doesn’t mean it’s right for your business. Scott Wintrip says before you “hire” that flashy new tech you should interview yourself about your organization’s needs. Here are five questions that will help you make a smart decision.
