Participating Dealers Can Now Use iMR Match Funds for the ELEAD1ONE Xchange Tradeup Program
Xchange uses intelligent data and equity mining technology triggered by service drive activity and DMS sales to bridge the gap between sales, service, and marketing.
Walser Automotive Group Turns to Data-Driven Marketing
Mark Andrews, director of marketing for Walser Automotive Group, which owns 23 stores in Minnesota and Kansas, says his philosophy is “digital first” when it comes to marketing spend. More specifically, Andrews said, “We let the competition outspend us, and then we win with our database.” Under Andrews’ direction, the company has moved most of
The Texas Three-Step: A Three-Stage Marketing Play That Will Set Your Phones on Fire
It always seems that the more personal a marketing plan is, the more effective it is. Engagement is the premise behind this monster. Let’s begin with what you’ll need.
Getting Buyers Before They Know They’re Shoppers
McCloskey Motors in Colorado Springs, Colorado received recognition from their peers in 2013 earning the NIADA Quality Dealer of the Year Award. McCloskey has been “Best of the Springs” two years in a row, being named “No. 1 Best Used Car Dealer” and “No. 1 Best Military Discounts.” This year, the company is continuing to
How to Beat the “Pushy Car Salesman” Stereotype with Digital Retail
We’ve all heard the joke: Someone would rather go to the dentist than the dealership. It’s a sentiment as old as time; consumers are apprehensive about the car buying experience. Indeed, salespeople in any industry are usually met with skepticism. “The sales process is long, exhausting and much of it takes place behind closed doors
Fixing Your Fixed Ops: Three Marketing Strategies to Rise to the Top
“Hey Siri, where can I get an oil change?” This type of search takes place more than a million times per month. In fact, according to Google Automotive Insights, service- and parts-related searches have increased by more than 400 percent over the past five years and now account for 28 percent of the total automotive
Three Simple Ways to Resell to Current Customers
With dealership margins shrinking as quickly as sales are slowing, you’ll have to get creative if you want to stay profitable this year. Fortunately, the best way to grow revenue during a sales slump doesn’t require nearly as much effort or expense as new customer acquisition. Plus, it uses tools that you’ve already got at
Three Things to Do Now So You Can Start Using Data Like a Boss
How do you think Wal-Mart decides to build a new store? They don’t just toss a dart at the map. They use data to analyze population projections, proximity to existing stores, property value, competition and a laundry list of other data points that make sure each store is successful.
Bill Wittenmyer
Bill Wittenmyer of ELEAD1ONE joins us to discuss ways to make the most of your limited time.
Your Marketing Check Engine Light Is On: Three Strategies to Get on Top of Fixed Ops
“Hey Siri, where can I get an oil change?”
This type of search takes place more than one million times per month. In fact, according to Google Automotive Insights, service- and parts-related searches have increased by more than 400 percent over the past five years and now account for 28 percent of the total automotive search market.
