CRISP Series: Connect More Callers, Sell More Cars
Once a dealer recognizes the Connection plague affecting his/her rooftop and takes action upon it, customer retention heightens, CSI scores jump and sales ramp up.
5 Steps for Small Dealers to Compete with Online Ads
It’s hard and scary, but you’re not alone. Online advertising can be a full-time job on its own (in fact, it is!). It’s only normal to feel overwhelmed by the amount of work and choices involved.
Dealership Managers Were Set Up to Fail
Dealers have been increasing digital marketing investments for years but more recently the online marketing machine is running out of gas. Dealers are spending more on marketing and selling fewer vehicles. Net profit margins are down as healthcare, insurance and financing costs increase.
New Car Marketing Techniques Aren’t Effective at Marketing Pre-Owned Vehicles
Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of how OEMs rate their dealers, as well. I mean, who doesn’t want to be the “No. 1 Chevy dealer in the county”?
