Are You Spinning Your Wheels in Owner Retention?
It’s time for you to get committed and start holding everyone accountable for their individual performance to get on track for making this your best-ever year in fixed operations.
The Role of a Finance Manager in the Dealership of Tomorrow
Start talking about the strategy going forward in constantly educating your customer base on your valuable F&I protection and make it as easy as possible to purchase when the customer decides it makes sense to do so — wherever that customer is.
Why Is It Called ‘Fixed Operations’?
Give your customers reasons to come back, keep your name in front of them every month, make sure you have convenient hours, train your service and parts team on how to effectively communicate with your customers by offering benefits, always exceed the customer’s expectations and remember: if you don’t care, they won’t either.
How to Share Data at Your Dealership
Sharing dealership performance data beyond Daily Docs is essential to get your team on the same page on performance and underlying drivers. This is best done with an enterprise business intelligence (BI) solution.
Connecting the Dots in Automotive SEM: Is Your Strategy Playing by Your Rules?
Many experts are anticipating year-over-year decreases as the industry begins to normalize from the sales spike we’ve experienced over the past few years. This means dealers will be reevaluating their marketing investments to cut and trim unnecessary spending.
The Big F&I Squeeze — Challenge Creates Opportunity
Dealer-arranged financing and the sale of owner protection products have met the needs of millions upon millions of car buyers — and generated additional income for dealers — since the first F&I department opened its doors. But times have changed.
Your CRM Will Be at the Center of Your Success
While existing CRMs may still bring a level of ROI for the dealership, data, bots and personalization will start to change shopper and customer expectations and redefine how the automotive sales process will work. Stop focusing on things from the past and ask yourself, are you creating experiences that create rapport and build trust that will last a lifetime with every shopper?
Why You Should Be Optimistic About Fixed Ops
Retail service traffic is increasing and net profits are improving. Great news for us all! My concern is this: What are you going to do with the additional service customers?
Keep Those Customers Coming Back!
Analyze your fixed operations marketing plan to see how you compare with these strategies. Make the commitment to support your service advisors so you can keep those customers coming back.
AutoSuccess Executive Interview: Michael Esposito, President & CEO of Auto/Mate DMS
In this special report, AutoSuccess Associate Publisher Scott Ghedine speaks with Michael Esposito, president and CEO of Auto/Mate DMS.
