November 2016 AutoSuccess Magazine
2017 Marketing Strategy Guide: 4 Components to Success click cover to open digital magazine Text “AUTOSUCCESS” on your smartphone to 72727 and receive our magazine and other updates via text message every month. Up to 8 msgs/mo. Message & Data Rates may apply. To cancel, reply STOP. For help, text HELP.
2017 Marketing Strategy Guide: 4 Components to Success
Automotive marketing and the consumer’s path to purchase are constantly evolving. Using the strategy you started 2016 with is not going to cut it come January. There are four key areas to success that must be at the forefront of your planning for 2017. Read our entire issue – Click here 1. Website Your dealership
Making Your First Contact A Great Contact: First Impressions and Your Role as a Salesperson
“A good first impression can work wonders.” – J.K. Rowling There are a number of things affecting the auto sales field that you have absolutely no control over, ranging from the overall economy to the weather to the marketing whims of your make’s manufacturer. So, when it comes to the things that are in your control,
Creating Value In The New World Order: Your Customers Are Changing. Are You?
What was your last really great retail experience? Did it involve technology? Did you feel valued as a customer? Perhaps a better question is, what was your last awful retail experience? What made it so bad? Just like you, your customers are measuring all of their retail experiences, including those at your dealership, against a
Leading The Way In A Changing Marketplace
The automotive industry is standing toe-to-toe with several marketplace disruptors — all of which affect your dealership. Among consumers, there is an increased demand for ride sharing and in-vehicle technology, and overall vehicle needs are changing. Autonomous cars are coming closer to being a reality for everyday drivers, and consumers in general are increasingly seeking
Better Customer Experience Starts With Better Employees
By hiring better-quality employees, your dealership — and your customers — benefit in the long run. Top-quality employees provide a better customer experience, allowing you to inspire repeat customers, referrals and a positive online reputation. Customer experience is increasingly the differentiator between high- and low-performing companies. Especially in the case of new-car dealerships, competition
If You Think You Know Your Customers, You May Be Wrong
Consumers want to love the car buying experience just as much as the vehicle they’re purchasing. There is no sacrificing one for the other. Transparency is crucial in making the experience worthy of their trust, their confidence and, ultimately, their business. However, newly released data tells us that there is an alarming disconnect between dealer
Make It Great – Make It Matter
As the Thanksgiving season draws near, my thoughts center around things for which I am grateful — family, loyal friends, my work family and our clients and business partners. I’m especially grateful for the opportunity to share my knowledge and expertise with the automotive community and dealerships. Time is a valuable commodity, so for
Fast Forward: Predictive Analytics
In theory, direct marketing has always been future based. After all, it typically happens before any dealing in the showroom takes place. But today, intelligent direct marketing based on predictive analytics amounts to so much more than the “good old days” of sending out a bunch of mail and waiting for the up bus to
How To Rank Your Dealership At The Top Of Google Searches
I use Google in the title, because they are the 800-pound search engine, but you can substitute Yahoo, Bing or others if you desire. The secret is: There is no secret recipe. Depending on a variety of factors, every recipe is slightly different. But, there are some basic core ingredients you can master that will