USING CUSTOMER RETENTION TO DRIVE SALES
I visit about 250 dealerships a year and, from time to time, I hear different complaints about things that are not working the way we would like them to. Some are the usual — not enough sales, can’t find techs, heavy turnover in the sales department, etc. Sorry, no answer for these. However, I think
SPINNING YOUR DATA: Dealer Guidance on Moving Your Data and Potential Consequences
In today’s data-rich environment, dealers are more dependent than ever on the timely, cost-effective and secure movement of their data to key partners and vendors. Dealers have multiple options when choosing how they will work with their vendors on the movement and protection of their data. These options have consequences that are often confusing
WANT TO MAKE 2017 A SMASHING SUCCESS? LOOK NO FURTHER THAN SERVICE CALLS
Coming off of an extremely successful 2016, you may be wondering how you can best keep this momentum going into the New Year. The answer is simple: service calls. Google research shows that 60 percent of consumers who perform mobile searches regarding parts, services or cars will make a phone call first. Yet, according to
The Impact Of Holding Costs On A GM’s Success
New analytics solutions now give dealership general managers much deeper insight into how much gross is being lost through their used car reconditioning processes. By using reconditioning software that creates daily reports on fundamental reconditioning benchmarks, GMs have at hand the data at the same actionable level they use for other decisions for controlling costs
DATA DRIVES VIDEO MARKETING RESULTS
Knowing where a consumer is in the vehicle purchase process is critical when it comes to advertising strategies. Let’s face it — a much different approach is required for effectively communicating and engaging with consumers who are in the market to buy a car in the next five years versus those who are ready to
HOLD ONTO YOUR CUSTOMERS BY TREATING THEM LIKE NO ONE ELSE DOES
Competition to attract car buyers is as great today as in any other time. Transparent lead providers are arming price shoppers with all the information they need to squeeze almost all the profit from car deals. Car buyers have plenty of dealers to choose from when shopping for a new car, so what makes them
DATA MINING: A Goldmine for Your Dealership
What would you do if you knew you could trade keys with approximately 20 percent of the customers in your DMS right now? You’d contact them and make some sales. To put it simply, if you’re not tapping into the valuable data you already have access to, you’re actively turning down sales. It seems like
VIDEO — GIVING CUSTOMERS WHAT THEY WANT
Wael Ghali is the president at the Coral Springs Auto Mall, located in South Florida. Ghali has more than 20 years in the automotive industry and, since taking his current role in May 2015, has increased sales at the Buick GMC store by 40 percent, brought the Kia store to No. 1 in South Florida,
Is Your Dealership Ready for the Future?
As dealers, we sometimes get caught up in the day-to-day of our dealership. But sometimes we need to look ahead and see what is coming, and how we need to prepare. It’s time to ask the hard questions to see if your dealership is ready to tackle the future.
Strengthen the Blend of Your Marketing
Marketing today, as much as ever before, is a ROI game for dealerships. The many different traditional and digital marketing tools have blurred the lines of return on investment. This is a major issue for profitably running your dealership.
