VIDEO — GIVING CUSTOMERS WHAT THEY WANT - AutoSuccessOnline

VIDEO — GIVING CUSTOMERS WHAT THEY WANT

Wael Ghali is the president at the Coral Springs Auto Mall, located in South Florida. Ghali has more than 20 years in the automotive industry and, since taking his current role in May 2015, has increased sales at the Buick GMC store by 40 percent, brought the Kia store to No. 1 in South Florida, increased Nissan sales an average 17 percent per year and brought the Honda store from No. 34 to No. 17 in the nation. Prior to Coral Springs, Ghali was the GM at Lexus of Pemboke Pines, where he led the store from No. 34 to No. 2 in the nation for 2013 and 2014, increased fixed ops revenue by more than 50 percent, and increased sales an average 20 percent per year during his tenure.


Read our entire issue – Click here

Ghali’s Buick GMC store was the first store to launch and pilot a new program just approved by the General Motors IMR (inMarketRetail) Funds Match program for all Chevy and Buick/GMC dealers nationwide, and I wanted to know more about what his store is doing with it and how it is working for his dealership.

PA: Can you tell us about this program and why you decided to participate in it as the pilot dealer?

WG: Today’s buyer is an online buyer, and every dealership needs be found online with great content on their Website and in social media. This program provides more than 300 consumer-friendly information videos to use on our Buick/GMC Website and in our social media channels. The videos are specific to the store’s brand, are customized to our store and were easy to set up. GM reimburses 100 percent of the cost through the IMR funds program guidelines, which makes it a plus when we are allocating our ad budgets for the store each month.

PA: What are the results from this program since its launch in 2016? WG: We review the monthly reports and see that consumers who come to our Website watch the videos thousands of times each month. Just one video, “Benefits of Dealer Financing,” is being viewed almost 1,000 times in a month. We have different videos on each landing page within the Website, and we post them on social media as well. This video content makes our Website more robust, improves our Google ranking, converts more visitors to leads and ultimately gives consumers the information they want in an easy-to-digest, video-friendly format.

You May Also Like

One of the Best Kept Secrets to Building Wealth & Creating Passive Income

The collaborative nature, diversification opportunities and potential for accelerated wealth creation make syndications an attractive option for investors seeking to harness the power of real estate.

One of the Best Kept Secrets to Building Wealth & Creating Passive Income

Real estate has long been heralded as a steady and lucrative investment avenue, but within this realm lies a lesser-known path — real estate syndications. Often considered one of the best-kept secrets to building wealth and creating passive income, real estate syndications offer investors a unique “hands off” approach to property investment. Real estate syndications can help investors achieve the benefits of owning an investment property (cash flow, appreciation, tax breaks) without the work or stress of being a landlord themselves.

Critical Thinking for Great Success

Articulate people whose thoughts and ideas are well organized are the most powerful, important and successful people in the world.

Critical Thinking for Great Success
Cybersecurity for Dealerships

Now is the time to take a proactive approach to protecting your dealership’s and customer’s most sensitive information by adopting a comprehensive approach to your cybersecurity.

Cybersecurity for Dealerships
Data Is the New Oil: Revolutionizing the Automotive Industry with Integrated Solutions

Dealerships that harness the predictive power of data can anticipate maintenance schedules, predict the optimal time for car replacements and personalize marketing to reach customers with the right message at the right time.

Data is the new oil - Velocity Automotive
High-Tech Solutions: A New Way of Thinking About Paint Touch-Up Products

The automotive paint chip repair products’ journey from simple touch-up solutions to sophisticated repair kits reflects not only the technological progress the industry has made, but also the changing demands of today’s consumer.

Dr. ColorChip paint repair

Other Posts

Understanding Your Market: Insights on Customer Retention and Conquest Opportunities

Brand retention and defection numbers can be tough to look at, but they can be a great guide to finding new customers.

Insights on Customer Retention and Conquest Opportunities
Unlocking Service Drive Revenue: The Critical Role of Technician Inspections

The true potential of service consulting lies in recognizing the nuanced art of quality inspections and leveraging it to drive success for both advisors and technicians.

Unlocking Service Drive Revenue: The Critical Role of Technician Inspections
Elevating the FTC Safeguards: Embracing a Defense in Depth Approach

In a serious cyberattack, a single security control may not be able to mitigate all the damage, but multiple controls working in unison can.

Elevating the FTC Safeguards: Embracing a Defense in Depth Approach
How Dealership Texting Software is Changing the Game

Dealership texting software is setting new standards in customer service and sales efficiency, proving to be an indispensable asset in the modern dealership toolkit.

How Dealership Texting Software is Changing the Game - Tecobi