Making Your First Contact A Great Contact: First Impressions and Your Role as a Salesperson
“The telephone is virtual reality in that you can meet with someone as if you are together, at least for the auditory sense.” – Ray Kurzweil You look in the mirror before stepping on the sales floor. You stand up straight, look people in the eye, smile and start another day in the dealership. Your
“THE TECHNOLOGY IS JUST INCREDIBLE. IT’S AMAZING WHAT YOU CAN DO TO MAKE MARKETING MORE PERSONAL.”
David Kimmerle President / Owner Sanderson Ford With five decades in the industry, it would be easy – tempting, even – for Dealer Principal David Kimmerle to implement his old ways from when he joined Sanderson Ford in 1961. Nothing could be further from Kimmerle’s reality. “I don’t understand how, in this day and age,
10 Loyalty Tips: How to Build a Strong Repeat/Referral Customer Base, Part 1
Investing in my repeat and referral customers had created the opportunity for me to produce at the highest level delivering 30 to 40 vehicles or more per month working four days per week, seeing customers by appointment only and earning a solid six-figure income.
Empowering Your Team to Perform Thorough Vehicle Condition Reviews
Offering a superior maintenance and repair experience is your best shot at keeping customer satisfaction high, and retaining them for their next purchase.
Podcast: The Right Mix of Traditional and Digital Advertising
Larry Barditch of Horsepower 360 Automotive Marketing speaks with us on finding the right mix of traditional and digital advertising for your dealership. click here to listen and for the download
How to Use the GROW Model and Coach Your Team
Just like your favorite football team’s coach, as a leader you are the coach of your dealership, helping to drive them down the field to make the score. As head coach, your mission is to help each team member make good decisions, solve problems and learn new skills so that your dealership makes its goal on the lot and beyond.
Five Steps to “Turn Up” that Vehicle Turn
You’ve no doubt been there — that time when you had to move a lot of a particular vehicle, fast. Maybe you wanted to take advantage of a manufacturer spiff, or needed to clear out slow-moving inventory or unexpectedly got stuck with some less-than-desirable vehicles. Whatever the reason, the pressure was on. At the time,
Look Around and Be Thankful
Many things have changed in the auto sales landscape over the years, but one thing hasn’t: This business is made up of people. That’s something we must never lose sight of, and that we must never take for granted.
Podcast: Dealership Walkaround, Part 2
We finish our two-part Dealership Walkaround by speaking with Jay Rosenthal, GM of Rallye Acura. click here to listen and for the direct download
Success Story: Happiness Breeds Success
A Positive Team and Smart Marketing Will Keep Your Customers Happy (and Coming Back) Click cover to read from our digital magazine​The old real estate saying that the value of a property depends on three factors - location, location and location – can also hold true for car dealerships.At first glance, the location of Rallye Motors and Rallye Acura seems perfect. Both dealerships sit along the New York’ […]
