To Innovate or Procrastinate? — That is the Question
This world is full of procrastinators and innovators. Which one are you?
Buzz, Bull & Automobiles
When sales and leads are down, something needs to change. Wikimotive pulls back the curtain so you can ask intelligent questions and avoid the pitfalls.
Diagnosing Poor Heater Performance Complaints
If a vehicle comes in with a complaint of poor heater performance, the issue may be the auxiliary water pump.
The Ultimate Best Practices for Internet Lead Follow-Up
A successful dealer knows that every lead needs to be contacted quickly and effectively in order to close them at or above industry benchmark.
A Mentor’s Influence
There are so many aspects of the mentoring relationship that make it such a powerful tool for shaping our next generation leaders.
NADA 2023: DealerPRO Training – Service Advisor Success
Members of the DealerPRO Training team discuss how service departments can best provide customers with safe, reliable vehicles.
Outgoing 2022 NADA Chairman Mike Alford Underscores Dealer Commitment to Evolving Business Model
In his final remarks as NADA Chairman, Mike Alford highlighted the evolving auto retail business model and how dealers and auto manufacturers “are connected by the desire to provide an unrivaled customer experience.”
A2Z Launches a Dealership Experience Platform to Help Boost Showroom Productivity
With the launch of our Dealership Experience Platform (DXP™), Dealers can now provide a better experience to their Customers, Managers, and Salespeople.
Know Your Numbers: Modern Analytics Are the Continuous Monitor
Digital analytics not only serve as a continuous monitor for dealerships, but they enable a precise triage of marketing strategies — pinpointing issues impacting the bottom line or tactics showing positive improvements.
Survey Shows Consumers Trust Auto Dealers, but Transparency Plays Critical Role
Safety plays critical role in consumers’ desire for dealership transparency; failure to disclose open safety recalls can impact sales.