Military Veterans to Combat Technician Shortage
One way to fight against the tech shortage is to hire qualified military personnel transitioning into the civilian workforce.
Leadership, Sales & Training, Marketing in the Automotive Industry
Here a few of the hot topics in the industry to keep in mind for 2020, including trends in franchise brands, sales training, marketing and “buy here, pay here” services.
Dealer.com and Cartender Introduce New Digital Video Advertising Services to Dealers
With this enhanced technology, Dealer.com provides the details that dealerships want to highlight, such as their incentives, vehicle imagery and branding. Cartender will then take that information and transform it into compelling video templates.
The Automated Future of Video Advertising
Skip. The button most people hit so they can ignore the ad and go straight to the YouTube video they wanted to watch. But what if that ad was customized to every unique viewer with the current offer available at their local dealership for the exact car they were just shopping for?
Podcast: Overcoming False Narratives
Owen Moon, CEO and co-founder of FIXED OPS DIGITAL, joins us to discuss effective strategies to overcome the false narrative consumers believe about franchise dealerships.
5 Website Features That May Be Working Against You
Whether you are a freelancer or you own a multi-million-dollar company, all you have to remember is this: make your website for them, not for you.
Will the Real Automotive Customers Please Stand Up?
It’s no secret that automotive dealers have inventory that appeals to a specific audience. Dealers know that consumer preferences on makes, models, fuel types, colors and technology can differ from person to person, based on their location and life stage.
What A Dealer Should Expect from an Automotive Advertising Agency
Do you currently retain the services of an automotive advertising agency? If so, are they fulfilling all your expectations? Maybe you don’t know how to answer because you’re unsure of what expectations should be placed upon them.
A New Way to Tell if Your Radio and Broadcast TV Ads Are Effective
Rather than making an “educated guess,” you can use these tools, which work based on the numbers/traffic/leads you receive at your store each month.
Experian Redefines Marketing to Help Automotive Brands Better Engage and Connect with Car Buyers
This new solution lets automotive marketers identify potential customers more precisely and have more meaningful interactions.
