Will Facebook’s Data Breach Affect Dealerships’ Digital Marketing Strategies?
If the news reports surrounding the Facebook data breach have not yet entered your living room, then it’s time to discuss a very real problem.
Content Matters: How Telling a Story Hooks the Customer
Think back on advertisements in the past that left you with a good impression of a company or brand. Did they make you want to talk about the ad content with someone, or even move you to action?
Three Ways to Improve Your Dealership’s Online Marketing
Need a little help getting your online marketing going in the right direction? Here are three ways you can boost your strategy and improve its execution.
Three Ways to Improve Your Dealership’s Online Marketing
Need a little help getting your online marketing going in the right direction? Here are three ways you can boost your strategy and improve its execution.
Vehicle E-Commerce: Why Would Today’s Dealers Stay Relevant in the New Sales Dynamics?
Barath Ashokkumar & Anand Sethuraman The biggest revolution currently underway is taking place neither in the manufacturing plant nor in the innovation labs, but in people’s living rooms. What started off as a demonstration of online shopping systems in 1979 has now exploded into a world of e-Bays and Amazons. With every kind of retailer
Don’t Blow Your Budget During Election Season: How to Make the Most of Your Ad Spend Until November 8
Ten years ago, politicians relied primarily on traditional advertising to further their campaign efforts. Refocus on 2016: When is the last time you saw an advertisement for the upcoming election outside of television? Candidates are dominating across all mediums: from traditional to mobile, Facebook to Twitter, and YouTube to Snapchat. There’s one thing both candidates
Don’t Blow Your Budget During Election Season: How to Make the Most of Your Ad Spend Until November 8
By Katie Barth, Marketing Manager PureCars Ten years ago, politicians relied primarily on traditional advertising to further their campaign efforts. Refocus on 2016: When is the last time you saw an advertisement for the upcoming election outside of television? Candidates are dominating across all mediums: from traditional to mobile, Facebook to Twitter, and YouTube to